One, the essence of business is to make a profit, businessmen value the benefits, not only focusing on the future development trend, more importantly, the current economic profits. Those who know the concept of cloud computing, big data, Internet of Things, artificial intelligence and so on, every high-tech landing has a time process, do a good job of the business at hand is real, leveraging the Internet tools to achieve rapid transformation and upgrading, generally choose some mature and stable system.

Two, the platform operator how to negotiate with merchants? How to seize the merchant's mental ladder? The platform is more than you, the merchant has a lot of choices, why choose you? Let the merchant let the profit is like in his body cut a piece of meat, in your place, are you willing? Since the merchants choose to cooperate with the platform, surely they hope to get some benefits from the platform, and most of the merchants value the traffic of the platform, hoping to use it to increase their orders and profits. When we capture the needs and interests of merchants, we can target them.

Third, how to cultivate a group of loyal user groups? Take the campus takeaway as an example to illustrate, to achieve the purpose of cultivating user habits, only need to let the user feel "convenient, hygienic, affordable". Convenience is the speed of delivery, and hygiene is the overall impression from tableware to the quality of food. Students are very sensitive to price, students are not a high consumer group, buy things or the pursuit of good value for money. If the price is too expensive, even if the convenience and hygiene beyond the psychological expectations, still can not stimulate the purchase behavior.

Fourth, the platform operation is always inseparable from the grasp of consumer demand and pain points. The final bill is the consumer, whether it is the platform or the business is to earn the consumer's money. If no one consumes, the platform and the efforts of the merchants, content planning and activity planning are all in vain, and the various types of traffic recommendations provided to the merchants are also in vain. If it is through preferential subsidies and other benefits to stimulate consumers is not a long time, not so much money to smash the market. In the product homogenization has been very serious at the moment, as long as there are characteristics of differentiated products, can only be bought on your platform, cost-effective enough, high-frequency just need, why worry about user traffic.

Fifth, the merchant data information security maintenance is a very important part of the platform operation. In the operation process, based on the needs of merchants and users, to ensure that their data storage and security. The core value of big data technology lies in creating higher efficiency and bringing people a better life experience. Strictly protect the rights and interests of users and alleviate their concerns.