On December 8, 2020, Foton Motor Group released a new Internet business brand and launched the X Division ecological alliance at the 2021 Global Partner Conference.
What is Foton X Division going to do? How do you do it?
Please see Fonda.com for your report.
At the 2021 Global Partner Conference, Foton Automotive Group made a formal pledge to "make a push for 10 million vehicles to pay tribute to the party's centennial". At the same time, a number of products and strategies were released, depicting the "X New Generation" of iterative change of the entire platform.
In 2021, Foton may realize a business scale of 10 million vehicles, and Foton will become the first enterprise with more than 10 million vehicles in the history of commercial vehicles.
Dai Yong, General Manager of X Division of Foton Motor, revealed that Foton Motor expects to break through the business scale of 10 million units in the short term, and hopes to realize the next 10 million units in the next 10 years.
In an interview with the media, he said, "Just like the arrival of the 'business inflection point' to welcome the arrival of the 'X New Generation' proposed by Mr. Gong Yueqiong Gong at the conference, 10 million units is actually our new starting point, and also is a new starting point for our service end to face the future."
Producing and selling 10 million vehicles means that Foton has won the trust of 10 million customers, which means that there are 10 million customers to serve, and that Foton's products, marketing and service have stood the test. At the same time, to meet the next 10 million units, Foton will have to serve more customers, and need to continue to innovate in products, marketing and service.
Dai Yong said that the aftermarket business strategy is planned and designed as an important strategic growth pole for Foton during the "14th Five-Year Plan" period. "Commercial vehicles have fully entered an era of inventory competition, a single business model is bound to be difficult to support the future sustainability of development. Expanding our customer resources and capturing inventory customers, that is the key to our future sales growth."
Therefore, Foton has made great efforts to innovate and establish a dual-wheel drive system of sales + after-sales with the advantage of Foton's huge customer resources and platform.
At the conference, the new Internet business brand "will enjoy the blessing" was officially released.
The "HHF business exhibition area" outside the venue, a one-stop display of the user's peace of mind with the car, intelligent management of the car, worry-free car maintenance, convenient replacement of the car of the whole life cycle solutions. According to the introduction, "will enjoy the blessing" Internet platform, efforts to create a "technology + finance" as the main body of the after-market ecology, planning a seven major industrial layout, a set of ecological value chain, including card services, card friends with friends, network freight, second-hand car, operation and finance, car The company's business is to provide the best possible service to the customers.
Specifically, Kayufu and Kayou Matching business, through service and parts model innovation, better serve users and help dealers solve the problem of customer turnover, at the same time, Kayufu and Kayou Matching are also open to the community, so that the Foton automotive service brand to take the initiative to go out to meet the needs of the customer; Used car business, through the online second-hand car operation platform and the offline second-hand car trading bases, which solves the problem of difficult disposal of second-hand cars for users and dealers, and the problem of the disposal of second-hand vehicles. Users, dealers used car disposal difficult problem, but also to the second-hand car dealers to solve the problem of difficult to obtain the source of the car, the formation of an effective closed-loop; car networking plate, the goal of 2021 is to be fitted to 700,000 vehicles, relying on big data, Foton Automotive will not only know more about the user's needs, and even precision marketing, supply chain are operating on a digital platform; to build a set of financial customer account system and credit system to achieve a comprehensive credit application of multiple scenarios with a single account. A single account can be used to grant credit in multiple scenarios; membership is also a key contact point for contributing to customer traffic. The black card paid membership system, the promotion effect in a few months is very remarkable.
There is a lot of work involved in building a true digital aftermarket ecosystem for commercial vehicles. Dai Yong revealed that the X Division is planning to cooperate with the leading enterprises in logistics to build Foton's network freight transportation platform to provide customers with solutions, while helping dealers from the dependency service to the transformation of the logistics carrier model. "Some other businesses we are still planning, the future will be more abundant."
There is no doubt that the X business will open a new chapter in the construction of the intelligent Internet ecosystem for Foton Motors, and the vision of the X business is even more ambitious - to become the leader of the intelligent connected ecosystem for commercial vehicles in China.
From the Aftermarket Division to the establishment of the X Division in December 2020, the X Division will focus on building a one-stop eco-platform for commercial vehicles with leading digital technology and become the leader of Foton in the "X New Generation" eco-platform. The X Division will strive to build a one-stop ecological platform for commercial vehicles with leading digital technology, and become the after-market traffic portal for Foton in the "X New Generation", opening a new journey for Foton's future business growth and contributing to high-quality and connotative growth.
The generation of Yong said, "I hope that through the innovation of the organization to pull business growth, to cultivate and incubate more innovative business; at the same time, it is also an open market mechanism, not all the work is Foton Motor own do, more is to build the ecological chain of the form. We will follow the business strategy from the inside out, first of all, the internal value extension, around the Foton customers to carry out after-vehicle business, empowering Foton dealers; after that, it will be to the expansion of the socialization brand, serving non-Foton brand customers."
"X" symbolizes infinite possibilities. Foton X Division will take artificial intelligence, cloud synergy as the starting point, through scientific and technological means to create a new business circulation model, with Foton branded "cloud means" in the "X new generation" to help Foton Automobile to "smart" win. The new generation of "X" will help Foton to win with its "wisdom".
Conclusion:
The development of scenarios centered around people, cars, and goods, and the establishment of customer-oriented online and offline channels. At the same time, with big data, vehicle networking, finance, technology as the core means to create an intelligent, digital and branded ecosystem. This is the direction of the commercial vehicle industry *** with efforts.
The release of the Internet business brand "will enjoy the blessing" and the establishment of the "X Division" represents a step ahead of Foton, the full force of the new economy of the Internet.
Through the Internet, the liberation of a few years to complete the accumulation of foreign heavy trucks decades of database work.
It is with these rich actual operation data, with more advanced means of analysis, the liberation not only may do the development of the model tuning more in line with the actual working conditions, but also let the liberation of the model of the improvement, update faster.
The Jiefang Fuel Saving Race not only allows the industry to witness the fuel saving level of Chinese heavy trucks and users, but also lets us see the rapid progress of Chinese heavy trucks over the past decade.