A digital association typically refers to the transformation of a traditional association or organization using digital technologies and tools to achieve a more efficient and modern way of operating. This transformation encompasses a number of dimensions aimed at providing better service to members, strengthening internal management, enhancing communication and collaboration, and expanding influence. Here is a more detailed explanation of the definition:

**Beginning:**

Digital transformation is a hot topic in all industries today, and digital associations are part of this wave. By introducing modern digital technologies, associations are better able to adapt to the rapidly changing social environment and the needs of their members.

**Subject:**

1. **Digitization of member services:** The association moved to online member registration, electronic voting, virtual meetings and webinars, delivered through its website and mobile apps.

2. **Data and resource management:** Adoption of tools such as a customer relationship management (CRM) system to optimize the management of member databases and to safeguard information security, as well as increased data storage and processing capabilities through cloud computing resources.

3. **Internal Process Automation:** Utilizes software and applications to automate internal administrative processes, reduce manual errors, and improve operational accuracy and efficiency.

4. **Communication and Collaboration Platforms:** Build online communities and platforms to facilitate communication and collaboration among members and share knowledge and best practices.

5. **Data Insights and Decision Support:** Use big data analytics and artificial intelligence technologies to provide in-depth industry insights and support associations in making data-based decisions.

6. **DIGITAL MARKETING & SOCIAL MEDIA ENGAGEMENT:** Utilizing digital marketing tools to increase brand awareness and create more direct connections and communication with current and potential members through social media.

**Conclusion:**

Transforming into a digital association is not a simple technology upgrade, but a comprehensive organizational change. By being forward-thinking in its placement in the evolving digital world, an association can not only improve its operational efficiency, but also better serve its members and meet their growing digital needs. In light of Albert Einstein's famous quote, "In a crisis you find an opportunity," digitization may be an important opportunity for associations to transform and grow.