First, spend money to subsidize users. Meituan and Hungry have been spending money to subsidize users when they first went online. Therefore, many new users can get a delicious meal for a penny, and this way of burning money has also attracted many users. After that, Meituan and Hungry launched a monthly red envelope to attract users to continue spending. Many users enter their pits and open members every month, sometimes even red envelopes are not enough.
Second, cultivate users' habit of being hungry and happy. The subsidy for burning money in the early stage is to cultivate users' consumption habits. Once users form habits, they are too lazy to change them. In the past, when we didn't really get up outside, we were always used to cooking by ourselves or eating out. Now we are used to takeout and are too lazy to cook. Our habits have been changed unconsciously, so we gradually rely on this software.
Third, killing big data through big data is a rising topic in recent years. Many people find that the same product shows different prices in different users' mobile phones, which means they kill people through big data analysis. For those new users, we can open members at a very low price, but for these old users, the price of opening members will become very expensive, so we become leeks, but there is nothing we can do.
Readers, what do you think? Welcome to leave a message in the comment area and look forward to your wonderful speech.