The features of the Mushroom Street website are:

1. Live Streaming

In March 2016, Mushroom Street launched live streaming. Below the live broadcast, a shopping bag was added. Users can see the SKUs launched in the live broadcast when they click on it, and they can add them to the shopping cart directly, or they can directly point to buy now. After the user has bought, there will be a sign that has been chopped

2, community

In the new version of the home page of Mushroom Street, the importance of the content has been enlarged. In addition to the e-commerce category navigation at the top of the homepage, the rest of the homepage is divided into three major content sections: live streaming entrance, fashion content and reddit community. The new version of the app has a "dynamic publishing" button, which provides an entry point for users to share their own content.

3, small program e-commerce

Mushroom Street and many other small programs in WeChat every day for hundreds of millions of users to bring more lightweight, intelligent user experience. Through small programs, merchants are able to connect with the consumer population. Through small programs, merchants are able to more accurately connect with the consumer crowd, and at the same time, based on the ability to support big data analysis, content push and social relationship chain, it is more effective in pulling re-ordering and improving conversion.

Expanded information:

The e-commerce platform "Mushroom Street "201 new release shows that with the increase in the number of anchors and the innovation of live broadcasting gameplay, in the third quarter of 2019, the platform's average daily hours of live content can be viewed more than 3,400 hours, up 10% from the previous year. This shows that Mushroom Street's live broadcast business has entered the harvest period.

The rapid development of the live streaming business is closely related to the growth of Mushroom Street's live streaming content and the number of anchors, the continuous improvement of the goods structure in the live streaming room, and the transformation of users' shopping habits. Data shows that Mushroom Street recruited nearly 2,000 new anchors with different characteristics and talents in the third quarter, enriching the fashion and lifestyle content produced by KOLs.