Now the network has been all over the house, in this network era, network marketing is also a new marketing model, many private hospitals have been imitating the success of the hospital to do network marketing because of its low cost and good results, but there are also many people effect and each other a big difference, because these hospitals only learned the surface of the network marketing hospitals, blindly network marketing, did not pay attention to the hospitals Network marketing in the marketing taboo, resulting in the effect of network marketing is not good. The following is a misunderstanding of network marketing:

Dao Yuan world interpretation of dental clinic network marketing points a: blindly carry out network marketing plan

Many hospitals at the beginning of the network marketing does not have a clear understanding of the advantages of hospital network marketing, just recognize the hospital network marketing, blindly carry out hospital network marketing, the whole network marketing is relatively hasty, a lot of the bottom line work is not in place, and so it is It is difficult to achieve success.

Hospital network marketing is a systematic project involving many aspects, the need to combine the actual situation of the hospital, to develop a comprehensive scientific plan to achieve success. From the website construction, information dissemination, development of promotional methods and budgets, related to the network personnel and customer service recruitment, the work of the arrangements in place in order to make the enterprise's network marketing process can be smooth, so that we can ultimately achieve the desired results of network marketing.

Doworld interpretation of the dental clinic network marketing points two: blind spam marketing, information mass mailing

Many hospitals do not know enough about network marketing, blindly chose to send out spam, or information mass mailing to all kinds of BBS, Blog and guestbook. Although in the short term, companies can receive some network marketing effect, but this is not a long-term marketing approach, will damage the image of the hospital, and ultimately the loss is not worth the gain, so the mass mailing of information must be careful, do to estimate the netizen's psychology.

Doworld interpretation of the oral clinic network marketing points three: hospital website user experience is low

Website is a very important part of the hospital network marketing, if the website construction is unreasonable, it will not be able to achieve the desired results. Many hospitals website design, light application, resulting in the site although good-looking, but the practicality is too poor, the user experience is low, unable to achieve good results in network marketing. Web site construction should be designed and application of equal importance. Both to focus on the image of the enterprise to show more should be clear website network marketing services and processes, focusing on product or service display, user interaction, information retrieval, customer experience and other aspects of the construction, so that the site is more practical and effective.

Doworld interpretation of the dental clinic network marketing points four: hospital network marketing products to follow the trend of purchase

Currently a wide range of network marketing products, hospital managers do not know which network marketing products to choose, often form a follow the trend of behavior, once found that peers in the use of the same, but also have to buy, in fact, this product may not be suitable for the hospital, so this kind of behavior will increase the network investment budget, and lead to the effect of network marketing is becoming more and more practical, and effective. budget, but also lead to the effect of network marketing is getting worse and worse.

Private hospital network marketing is not as simple as it seems on the surface, relying solely on imitation of other hospital marketing methods is never a permanent solution.