To think of the main consumer market, in terms of age, mainly for children, teenagers, young people, middle-aged or elderly? In terms of gender, the main sales of women's clothing or men's clothing? At the beginning of doing so, it is recommended not to think of covering all consumer groups, pick one or two to do, such as teenagers, women's clothing is the main, of course, according to their own interests and preferences, choose to feel that they are suitable for their own market.

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The selection and determination of the clothing store

Focus on the choice of clothing store address, not that the higher the flow of people in the store is the better, because the high flow of people is certainly very expensive rent, and these flows are not necessarily the target flow, so be sure to choose the right place for their own target flow of relatively more, such as doing the student market, open in the near the school, the elderly clothing market, open in the elderly activities near the center and so on.

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Give the store an easy to remember the name

Name is very important, you can choose some catchy and related to their own clothing industry name, it is best to be easy to remember and distinctive, at first you can think of three to five names, and then according to whether or not they have been registered and a comprehensive aspect of the measurements, to choose a name that they are more satisfied.

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Adopting more than one type of small amount of goods

It is not recommended to buy the same type of clothes in large quantities, it is best to try a small amount of first, and then according to the actual sales data, to find out which models are better sold before the appropriate amount of increase.

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Need to know a certain amount of knowledge about clothing

The knowledge of clothing is certainly needed to understand, such as what fabrics are used to make the clothes, what are the characteristics of each type of fabric, as well as clothing collocation, so that in the sale of clothing, the customer will see you so professional and will also be able to trust you so that you can buy.

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Sales of clothing customer relations for the upper

An old customer transaction cost is one-tenth of a new customer, if the store to accumulate enough old customers, the store business will be the more you do better, but, at the beginning of the time, there is no so-called old customers, so it will be very difficult to have to start from the beginning of the new customers, and then cultivate the new customers into a stable old customers, so in the beginning of the time, there is no so-called old customers, so it will be very difficult to start from the new customers, then cultivate new customers into a stable old customers. Stable old customers, so in the development of new customers, must learn to play with the customer, the use of affordable plus emotional card, so that the customer this buying experience is very good, the next time the turnover rate will be very high.

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Be sure to do a good job of analyzing business data

The Internet speaks of the era of big data, in fact, in the physical storefront business process, data is also very important, because the data will not lie, is the objective existence of things, so in the operation of the clothing store, do not simply record the income and expenditures to be more detailed, such as the average daily flow of people, the average daily purchase rate, the average customer unit price, the average purchase rate, the average customer unit price, the average customer unit price, the average customer unit price, the average customer unit price, the average customer unit price is also very high. average purchase rate, average unit price, etc., combined with the average daily expenditure, so that when doing business data analysis to find problems and patterns, and then targeted solutions and adjustments.