Shake store, fast hand Jinniu such short video platforms are the big head of sales of clothing products. Of course, Taobao Jingdong such traditional e-commerce platform, not to mention.

Clothing category in the female consumer market is considered a perennial best-selling category. Coupled with the recent momentum of the hot live with goods, like Taobao, Jieyin, fast hand this kind of live platform female users, like this kind of channel is also a lot of clothing manufacturers focus on.

Like the recent, through the big data statistics of user search terms, "dress", "t-shirt", "Uniqlo" and other keywords related to clothing is very high, especially the dress. Especially dresses. The recent consumer trend can also be seen from this.

Looking at the recent data on the gender ratio of e-commerce buyers, it is clear that the ratio of men to women is close to 50/50 (53:47)

As for which sales channels are good? This was mentioned above.

The e-commerce platforms such as Taobao, Jingdong and Jinduoduo need no introduction, as there are both male and female users, and the number of bases is huge. There is also Shake, fast hand such as the majority of female users of the platform is also an excellent sales channel for clothing products.

Additionally, if you are mainly doing men's clothing, the idea of choosing a channel is the same. Try to find a channel that matches the target audience of the product.

For example, if the clothing is doing men's clothing, do adult men's clothing? Or underage men's clothing? The two target audience groups are different, resulting in a consumer concept and aesthetics are very different. If it is adult men's clothing, you can try headlines such as platforms with more men over 20 years old. If it is the main youth, you can try a young short-video platform like Jieyin Racer.

Simply put, match the product's target demographic with the platform's users, and the higher the match, the better the results are likely to be.