What is the Internet +

"Internet +" is a new form of Internet development under the innovation 2.0, is the knowledge society innovation 2.0 to promote the evolution of the Internet form and its spawning of new forms of economic and social development. "Internet +" is the further practical results of Internet thinking, which represents an advanced production relations, promote the economic form of continuous evolution, thus driving the vitality of the social and economic entities, for reform, innovation and development to provide a broad network platform. [1]

In common parlance, "Internet +" is "Internet + traditional industries", but this is not a simple addition of the two, but the use of information and communication technology and the Internet platform, so that the Internet and the traditional industries to carry out the depth of integration It is the use of information and communication technology and the Internet platform, so that the Internet and traditional industries can be y integrated, creating a new development ecology. It represents a new social form, that is, give full play to the optimization and integration of the Internet in the allocation of social resources, the Internet's innovations are y integrated into the economy, social domains, to enhance the innovation and productivity of society as a whole, and to form a wider new form of economic development with the Internet as the infrastructure and realization tool.

In the past few decades, "Internet+" has transformed and influenced many industries, and the current e-commerce, Internet finance (ITFIN), online tourism, online movies, online real estate and other industries are all masterpieces of "Internet+". The Internet+ is the masterpiece of the Internet.

In December 2015, the magazine "Biting and Chewing Words" released the "Top Ten Popular Words" of 2015, and Internet+ ranked second.

Two how to play the Internet + it

Internet + you think it is important, it is meaningful to you, you think it is not important, it is not meaningful to you! For traditional enterprises and entrepreneurs, we have to do is not a spectator, not here to see the fun. A new business phenomenon and business logic, we have to think about how to use it for me, because we are doing business in a practical way! If we do not understand, we will go to research and study; if you understand, roll up your sleeves and do it. Want to move their business to the Internet to do, the need for a carrier to show their products, either build a website platform, or do a store, because only in this way can others find you, in fact, do the site is very easy to apply for a store is also very easy, and the most difficult is how to get the traffic flow is equivalent to our traditional business customers. If you let the website to get traffic, then inseparable from the SEO optimization technology, if you let the online store to get traffic, inseparable from the technology of e-commerce operations, these are the two major mainstream Internet traffic promotion technology, but also our traditional business to open up the Internet channel of the tool, so if you want to play around with the Internet will have to learn these two major technologies.

Now there are many online tutorials on this, but many are outdated, because the Internet is constantly changing, in order to avoid letting everyone learn the wrong outdated knowledge, I unite the Internet cowboys, the formation of a group of people who want to learn to learn the Internet and SEO partners, you can come here to study the group's beginning of the figures are: silk six, the middle of the figures are: four eight five, and finally, the last figure is: four eight five. The number is: four eight five, the last few numbers are: zero six four, in order to combine them can be found, I would like to say, unless you want to learn about this knowledge, so that they access to the Internet opportunities, if only to get together, then do not come.

Three do Internet + need to understand the Internet thinking

For some recent misunderstandings of Internet thinking, talk about my point of view.

1, not because of the Internet, there is Internet thinking. Rather, it is because of the development of Internet technology, as well as the constant impact on the traditional business forms, resulting in this thinking to centralized outbreak. The reason is very simple, productivity determines the relations of production, the Internet at the technical and commercial level of change will inevitably bring changes in the way of thinking at the upper level.

2, Internet thinking is not the patent of Internet people. Not because you are in the Internet company you have this kind of Internet thinking, not traditional enterprises do not have this kind of thinking. Internet thinking is a way of thinking, it does not belong to which category of people. Internet companies out there are many people do not have this kind of thinking.

3, Internet thinking is not a panacea for all ills, but it is not the realm of false high. Under the guidance of Internet thinking, we can re-examine some of our original business habits. Modern society's habit of fragmented reading leads us to often half-understand, many people do not have a deep understanding of Internet thinking, it is appropriated around, this is slightly sad.

4, most people are using the Internet thinking to do marketing, and few people to complete the Internet thinking system thinking. Sell brisket, sell pancake fruit case was most people vomit, and then there are a large number of people with Internet thinking to package, sell TV, sell buns, sell bathroom, sell home, and so on and so on, and even people want to use the Internet thinking to transform a green house! That said, with the Internet thinking to do marketing, itself is also to get eyeballs, get attention and traffic, traffic thinking itself is also a kind of Internet thinking. Then, in the end, how to understand the Internet thinking is still my previous summary of the "Nine Swords of the Lone Ranger" 9 thinking, including: user thinking, minimalist thinking, extreme thinking, iterative thinking, traffic thinking, social thinking, big data thinking, platform thinking, cross-border thinking.

Here I'll tell you about the business logic behind it, especially for traditional enterprises facing Internet transformation.

The real Internet thinking is the re-examination of the value chain of traditional enterprises, which is reflected in the three levels of strategy, business and organization, as well as the supply, research, production and marketing of the various value chain links. And the traditional business "value chain", transformed into the Internet era "value ring"

"Value ring" to the user as the center, strategy development and business model design to be user-centered, business model design to be user-centered, business model design to be user-centered, business model design to be user-centered, business model design to be user-centered, business model design to be user-centered.

"Value ring" is user-centered, strategy formulation and business model design should be user-centered, business development should be user-centered,

Organizational design and corporate culture construction should be user-centered. The strategy layer, business layer and organization layer are all designed around the end-user needs and user experience. This is the "value loop" model of the Internet era.

In which, at the business level, the user side and the supply chain side are connected to form a closed loop, which will continuously realize the dynamic transfer of value, the user will demand feedback to the R & D and production, R & D and production to form a product or service and then transferred to the sales side, the sales side by contacting the user and formed a second cycle. This "value loop" model transformed by Internet thinking will have a profound impact on the traditional business ecology and business theory. The "value loop" requires us to pay constant attention to user needs, listen to user feedback and be able to respond in real time, which is the basis for future business models.

So, how is Internet thinking distributed in this "value loop"

One, strategic layer

Main propositions: how to define industrial positioning, how to formulate strategies, how to design business models

Typical thinking: user thinking, platform thinking, cross-border thinking

II. Business Layer

(I) Back-end: Product R&D and Supply Chain

Key propositions: How to do business planning, how to do brand positioning and product design

Typical thinking: user thinking, minimalist thinking, extreme thinking, iterative thinking, social thinking

(II) Front-end: Brand and Product Marketing

Key propositions: How to do brand communication and business operations how to make business decisions

User thinking, traffic thinking, social thinking, big data thinking

Third, the organizational layer

The main propositions: how to design the organizational structure and business processes how to build the organizational culture how to design the assessment mechanism

Typical thinking: user thinking, social thinking, platform thinking, cross-border thinking

Four to those who examine the industry

Many things in the world, as long as you want to do, can be done, the difficulties to overcome, can also be overcome, with no steel will, not to mention what skills or strategies. As long as a person is still living plainly and with interest, you will eventually realize that the Creator's arrangement of world affairs is all water under the bridge.

You may think that working is making money. In fact, working part-time is the biggest and stupidest investment. What is the most valuable thing in life besides our youth what else is more valuable! Many people are complaining about poor, complaining about no money want to do business and can not find funds. How ridiculous! In fact, you yourself

is a gold mountain (intangible assets), just you dare not recognize. Rather buried also dare not utilize. Rather resigned to help people work, your assets hands surrendered to your boss.

You think about it, who was born in heaven will give you a lot of money who is very well prepared to go into business and then succeeded with a golden spoon born after all is a very small number of people, rich, but three generations, a lot of greatness is the ordinary people to create.

Because you are comfortable with the status quo! Because you do not have the courage, you were born timid and afraid to choose another way! Because you do not have the courage to go forward, not beyond the spirit of self!

While you have wanted to change your life, change your poor fate, but you did not do, because you do not dare to do! You are afraid to lose, you are afraid to lose a poor again and again poor! You finally do not even dare to think about it, you think you are also counted hard, struggle, you hold ambitious, the results you to the expected achievements, you give up. You can only be a wage earner!

Why you have been a wage earner because you go with the flow, close to the black ink, do not think of progress, no money, dead love face! Because you are afraid of your parents, you listen to your relatives, you do not advocate, you dare not make decisions alone. You have a traditional concept, you just want to work to earn some money to get married and have children,

and then live, die, and take the exact same path as your parents. Because you're fragile and slow-witted, you just want to do what you're told

. Because you want to do business without money, you want to sit at home and wait for the sky to fall! Because you complain about the lack of opportunities, opportunities come to you when you can not catch, because you will not catch! Because of your poverty, you have low self-esteem! You are afraid to do anything! You will only work for others!

You have no special skills, you only make brute force! You're in the same vicious cycle as your parents! So you will always be a wage earner who is always working!

Many people want to take advantage of the opportunity, but to do something, often give themselves a lot of reasons to keep themselves in conflict! Constantly

wasting time, wasting time. Such as:

1, I do not have eloquence - wrong: no one is born very good at talking, the stage of the master speaker is not all of a sudden can be exported, that is behind them rehearsed countless times the results! You are very good at cursing, complaining is also very good at the time, but this kind of eloquence is no value of eloquence, look at other people's arguments, their own mouths are full of judgment, but do not know to reflect on their own, if you put in the effort to practice, do you still say that you do not have the eloquence of today

2, I do not have the money - wrong: it is not the lack of money, but not the head of the money. But you don't have the brains to make money. Worked for several years no money so there, but spent. Spend on things that have no return on investment. Spent on food and drink, or stored depreciation, did not maximize the value, so the money just can not make ends meet. Every month when the moonlight family, week after week, no far-fetched, when a day monk knocking a day bell, get by.

3, I do not have the ability - wrong: do not give yourself the opportunity to exercise, and who was born with the ability to graduate from a social elite a business immediately successful when others are very hard to learn, very hard to accumulate, and try to find a way to do every day, and you only do a little bit of a very little bit of a tedious. Learned some of the meaningless, read a few pages of the book do not want to read, with their own and with others that are not interested in learning. Then most of your life has passed without accomplishing anything, and you complain all day long that God doesn't give you a chance. Ability is to work hard to repair, do not try to have the ability, genius will become a fool. But if you work hard, even the dumbest person can become an elite.

4, I do not have time - wrong: a lot of time, but also a lot of waste! Other people are very full, you are watching TV, others in the study hard, you are playing games to spend time in vain. In short, time is to feel a lot of surplus, you live more and more boring. Other people make money envy others, but do not go to learn others to grasp the time to create value, all day without learning.

5, I don't have the mood - wrong: when in a good mood to go to play, when in a bad mood to drink at home, when in a good mood to go shopping, when in a bad mood to play games, when in a good mood to enjoy, when in a bad mood to sleep. Good and bad moods are the same, anyway, just do not do the right thing.

6, I'm not interested in - wrong: what is the interest in eating, drinking and playing who are interested in, no achievement where the enjoyment! No money to take what to enjoy life! What is your interest is to go out and travel back to the moonlighters, go out to K songs back to empty wallets, go out and do a lot of shopping back to the miserable part-time job is not interested in squeezing the bus is not interested in going to work to sign in and out of work to punch the card is not interested in the family urgently need a large amount of money can not come out of the interest of borrowing money no money is not interested in the sale of rat poison is interested in the rat medicine

7, I consider to consider -Wrong: consider doing it is possible to become, do not do it so reluctant! A think all day work is not a head, or tomorrow start to do it! Another thought or forget it, this money is not easy to earn! No, no, it's not easy to earn a living. I've decided not to give up the chance! Oops, it's getting dark, let's talk about it tomorrow! Then the next day because of the above 12345 points, because of left and right thinking, continue the cycle, and ultimately can not decide. Hesitation, delayed a lot of time, or nothing.

There is a saying: "Poor people will be hateful!" It's not that you don't have opportunities in your life, it's that you don't fight for them and seize them! There are too many excuses, too many reasons! Those who strive for it will strive for it with all their might, and even if they don't have a penny, they will try to find a way to get it! Do not fight for people to give a million dollars can not move up, not rich, and may be a loss. This is the lack of action!

When you are poor, be less at home, more outside. When you are rich, be more at home and less outside.

When you are poor, spend your money on others, when you are rich, spend it on yourself. Many people, do it upside down.

When you're poor, don't count, be good to others. When you are rich, learn to let others be good to yourself. You should be better to yourself.

When poor, contribute yourself and try to let others utilize you. Rich, collect yourself and be careful not to let others just take advantage of you. These are marvelous ways to live

in a way that few people can understand.

When poor, spend money on others. When rich, spend money for your own enjoyment.

When you are poor, you must be generous; when you are rich, you should not be expansive. Life has returned to simplicity, has returned to serenity.

Youth is not a fault, poverty need not be afraid. Know how to nurture yourself, know what is valuable, know what to invest in, know where to

Save, that is the key to the whole process.

Eat out less, treat yourself if you have to, and if you have to, treat someone who is more dreamy, thoughtful and hardworking than you are.

Once you have enough money for life's needs, the biggest expense, is to use your income, to fulfill your dreams, to let go of your wings to boldly

dream, to make life experience a different journey.

Life is like a book, read endlessly. Life is like a scene, can't see it all

Poor people = skepticism + rejection, rich people = acceptance + understanding!

Poor people reject in doubt, rich people understand in doubt!