Network marketing as a typical form of direct marketing, both channels, promotions, electronic transactions and other functions.

Network marketing has woven a huge net with the market to cover all aspects of public life, bringing a real impact on our lives.

QuestMobileTRU China Mobile Internet Database data show that from 2015 to 2019, China's monthly per capita hours of mobile Internet users continued to grow, Alipay, WeChat, Ctrip, Weibo, **** enjoy the bike and other different types of mobile clients from all aspects of the public to provide a more diverse range of services and a more convenient way of service. With the development of technology and the growing ranks of self-media, the diversity and innovativeness of online marketing means are getting stronger and stronger. From the public number to the network live, Mimeng, Papi sauce, Li Jiaqi and other new age "net red" has become the representative of the e-commerce industry marketing methods constantly updated, the renewal and modernization of marketing methods not only changed the consumer's shopping habits, changed the traditional supply chain of the production mode, but also developed a complete The "net red with goods" service industry.

Ministry of Commerce big data detection of the main e-commerce platform data show that from November 1 to November 11 this year, the national network retail sales of more than 870 billion yuan, an increase of 26.7% year-on-year, the scale of the network retail market hit a new high. Network marketing market potential is infinite, but how to judge the network marketing in the "Bo concern" "drill hole" and other behavior does not have a clear standard, although China has developed a "network security law" "Internet live service management regulations" and other relevant laws and regulations, but with the speed of development of the Internet compared to the current situation. However, compared with the speed of development of the Internet, the timeliness is inevitably insufficient, and there is a lack of regularization and precision in defining live webcasting, regulating marketing, defining illegal content, and other aspects of the relevant factual rules to combat illegal live marketing. The more vitality of the industry needs more rigorous and applicable standards to regulate, network marketing benign development of this road a long way to go.

Internet marketing is in order to adapt to the development of the market economy, in the traditional marketing model of a development and innovation, can better penetrate into people's lives and work. To provide convenience for the public, which is the inevitable result of the development of the network economy, in order to meet the needs of consumers at the same time also promote the development of the economic market. In general, in this network economy, people's consumption level and consumption patterns have changed dramatically. So companies want to achieve long-term development, in the face of new opportunities, should actively change the traditional marketing model, better use of the Internet network marketing model, strengthen the network marketing publicity, to adapt to market development prospects, in the fierce business competition to occupy a place.