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What are the implications for the e-commerce live-streaming industry of Via's tax evasion?

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According to relevant media reports, on December 20, the State Administration of Taxation, Zhejiang Provincial Tax Bureau announced the case of tax evasion of Wei Ya, according to law, Huang Wei (Wei Ya) made a decision on tax administrative processing penalties, the recovery of taxes, the addition of late payment penalties and fines*** counted 1.341 billion yuan.

Via tax evasion was punished, reflecting the authority of the tax law and fairness, justice, and more warning e-commerce live broadcasting industry and practitioners, e-commerce live broadcasting industry is not an illegal foreign place, e-commerce live broadcasting industry and practitioners to bear the social responsibility to match its income and status, and consciously, according to the law to pay taxes.

We know that in recent years, the e-commerce live broadcasting industry surged. In fact, the e-commerce live industry selling method is not the same as the traditional selling method, the former to net red as a carrier, through the e-commerce live way, realize the sale of goods, so as to form the purchasing power. Compared with traditional e-commerce, live e-commerce not only saves the sales link and simplifies the sales model, but also through the net red, bringing fire to the market, so to speak, so that people feel the magic of the live e-commerce industry.

? However, in the context of the hot net red economy, there are also problems such as tax evasion in the live e-commerce industry and practitioners. This time, Weiya evaded taxes and was penalized by the tax department, which also sounded an alarm for the e-commerce live broadcast industry and served as a corresponding warning:

? ? First, the e-commerce live broadcast industry should strengthen self-discipline and standardization. We know that, at present, the e-commerce live industry and practitioners relying on e-commerce live marketing platform, the use of the network's power of communication, the marketing and promotion of enterprise products, often harvest a lot of fans, with a certain public influence, their words and deeds have not only only on behalf of individuals, more influence and guidance of fans and the public. E-commerce live industry and practitioners in the enjoyment of the rapid development of new forms of dividends at the same time, but also should consciously assume the corresponding social responsibility, strengthen the norms and self-discipline, will be the positive energy spread to the public, and can not be vulgar, eager to make quick profits, the negative energy spread to the audience, and can not be on the community, especially the values of young people to bring about adverse effects.

The second is that the e-commerce live broadcast industry should be taxed in accordance with the law. We know that paying taxes in accordance with the law is the obligation of every citizen. I think the e-commerce live broadcasting industry and practitioners, to learn from the lesson of Viya tax evasion, consciously pay taxes in accordance with the law. At the same time, Viya tax evasion was penalized by the tax department, but also once again warned the e-commerce live broadcasting industry and practitioners, e-commerce live broadcasting is not a place outside the law, you should cherish the opportunity to self-examination and rectification, and pay taxes in accordance with the law. I believe that with the continuous strengthening of national tax supervision, the heart of the lucky, desperate tax evasion behavior, will be severely punished according to law.

? Summary: Weiya tax evasion was penalized, the live e-commerce industry and practitioners sounded the alarm. E-commerce live broadcast industry and practitioners to press the main responsibility, strengthen self-discipline and standardization, consciously assume the corresponding social responsibility; at the same time, also prompted the e-commerce live broadcast industry and practitioners to pay taxes in accordance with the law, do not have a fluke, the law will be caught.