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Type: Role-playing

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Tag: NetEase Games beautiful battle immortal

Last year's phenomenal hand tour of the yin and yang division, why is the performance of the flat today? The first hand game is the first hand game definition of the circle of friends, who drew the SSR, will certainly send a circle of friends, microblogging, etc., nowadays the user loss of the yin and yang division is serious, relying on a variety of activities or can not regain the trend! How can the situation be like this? Please follow the author X, to find out why!

Not long ago, "Yin Yang Shi" carried out a grand first anniversary celebration, but also released a number of three-dimensional cooperation, and held a Chinese-Japanese musical public performance, and with the famous manga "slippery ghost of the grandson" IP linkage, triggered a wave of hot topic.

But compared to have surpassed the "Honor of Kings" topped the global kryptonite list of the record, many people are surprised to find that this fire out of the circle of the "Yin and Yang Master" has gone downhill for a long time, in the home page filled with chicken and pesticides, it is no longer difficult to see the figure of the painting of the drawing of the card, looking at the anniversary of this is difficult to regain the decline, who would have thought that it had been a moment of wind without a twofold?

Last September, to microblogging as the first social media platforms overnight emerged countless "Yin Yang Shi" draw card screenshots, a time "SSR", "Ou Huang", "non-commonwealth". The words "SSR", "Ou Huang", "non-common", "bloodline", "metaphysics" and other words familiar to gamers have also entered the public's field of vision. The art design and star-studded voice actor lineup filled with Japanese style quickly attracted many pan-secondary players, while the Japanese-style features of the card draw system aroused the curiosity of many people who had never been in contact with the handheld game before, and the amenable effect is outstanding, the whole nation card draw has become a trend.

September 30, NetEase CEO Ding Lei in the CC live, Panda live and other six platforms live draw card, the big BOSS personally stand publicity is also enough to see the "yin and yang master" in the online this month of strong performance. Whether it is since the launch of the App Store best-seller list frequently topped, or hand tour download total amount exceeded 10 million eye-catching results, rich social functions, card collection and development, there are reference to innovative core gameplay, a huge topic effect and overwhelming viral social dissemination, the achievement of the "yin and yang master" social phenomenon of the level of brilliance.

So, this net rumor monthly water flow of one billion phenomenal hand tour, why will fall to the present top of the best-seller list to check the point of no this tour? Not only the amount of kryptonite dramatically shrinking, the user is also crazy loss, on October 19, 2017, aurora big data of the yin and yang master app data report shows that as of September, yin and yang master user scale shrinking to 6.83 million, app end daily active users is only 1.49 million, and the peak of the 14 million user scale and daily active users of 2.7 million is not comparable.

On the chart above, we can see that the increase in October last year was astonishing, and then rose steadily, reaching the peak of the user scale in February this year, and then gradually declined. Today I'm going to take a look at what's happened to The Undertaker from the perspective of a veteran player.

Did you liver today?

Let's start with the game itself. As a wabi-sabi handheld game based on the Dream Pillow Tapir novels and focusing on the theme of the Heian Period in Japan, the art of "Yin Yang Master" has been restored quite well, and both the UI page and the scene maps are full of classical design. The initial design of the gods is also different styles of blossoming, especially countless people before and after the SSR, each of the stand-up and design are quite atmospheric and natural, unique scroll design, weekly sharing to the microblogging microblogging platform can get a single draw coupon incentive mechanism, is also not lost in the effective means of publicity.

The upper image is the main map page, and the lower image is a separate screen shot of the scene that can be used as wallpaper.

Early SSR scrolls, the lower right corner of the visible button to share to microblogging microblogging, free publicity game at the same time also led to the rupture of many friendships

Excellent art visual effects and amenity effect is naturally first-class, but in the absence of follow-up content and interest in the support of this amenity is very difficult to long. Especially with the microblogging, microblogging two social platforms of the overwhelming publicity campaign as an opportunity to enter the pit of the marginal masses, this kind of crowd lack of understanding of the game, high expectations, low tolerance, once the aesthetic fatigue to come also fast abandon also fast, this part of the player was screened out is also expected.

In addition, the yin and yang division is rich in characteristics of the social gameplay, trade union system, LBS copies of these former promotional tools, in the loss of players also shows the other side of the double-edged sword: when more and more around the partners abandoned the game to go, the object of the team is gone, the reason to stick with it is one less.

"Yin and Yang" as a turn-based RPG, the core gameplay borrowed from "Call of Cthulhu", a successful traditional card turn-based Korean handheld game, and added innovations and remodeling in line with its own game settings and themes, so the overall framework and gameplay are relatively mature and highly accomplished. But also buried one of the biggest hidden dangers: liver scrapping. The so-called liver, refers to playing the game to play to the point of staying up all night to hurt the liver, in other words, is to invest too much energy.

The game planner had said in an interview: "I before, is expected to go online and then operate for a month, through the previously planned slowly do up. But this time, because of the recommendation and Banner given by Apple, as well as the high degree of player preference, players spread the word to each other, and the final result is beyond expectation."

The game's explosion of popularity far exceeded the official expectations, and this serendipity also made the "Yin Yang Master" in the light users of the wind rating is not good. Unlike "Honor of Kings" and "Legend of Hearthstone", which focus on tactical skills, "Master of the Underworld" focuses more on "character development", and players need to invest a lot of time and energy to have a high-level character, gold coins, and a variety of materials.

This kind of heavy gameplay and hand travel for fragmented time strategy is completely contrary, and can get a variety of rewards union unicorn and experience copies and other PVE copies is to intensify, requiring players to participate in punctually. But who is not a day to watch the phone idle, long past player interest naturally a drop.

Idle time and trade union friends together to play this is entertainment is to deepen the relationship, busy feet do not touch the ground also requires punctual on-line that can only goodbye

Then look at the PVP. PVP is only a small piece of the "yin and yang division", but it is the highest degree of attention to the most controversial part of the version of the alternation, it will be a burst of bloodshed. In the yin and yang division, advanced equipment drop random, equipment inherent attributes random, strengthening random, multiple random effects of the results make the game breeding is extremely difficult, god molding cost is extremely high. Once the PVP arena skills have been adjusted, players will naturally not buy, no one is happy to see their own hard work to train up the character was weakened.

For PVE and PVP experience "Yin Yang Shi" is not no action, the former official launched a stone distance copy, shrine system, commissioned tasks to reduce liver, the latter even launched a special experience service. But in reality, compared to the operational problems we will talk about below, these problems of the game itself can actually only be considered as the next meal, the bigger problem is still behind.

Bugs take the fall!

"Yin and Yang" research and development team at the beginning of only a district of nine people, despite the later expansion, but still not enough to deal with the game's unexpected situation, which is particularly obvious in dealing with the problem of BUG embodied. Since the opening of the service there has been the use of changing unions to brush the union hunting rewards BUG, the official until a month later to deal with the increase in the cooldown CD of changing unions. of course, it can not be ruled out that the official believes that this BUG is not a high enough priority, and is not the first time to deal with the matter must be dealt with. But in fact, such a bug that exploits a loophole without any effort has caused quite a bad impact, and the official attitude of contempt and ambiguity is reflected behind the untimely treatment.

This BUG is just the beginning, the day of December 30, 2016, NetEase carried out an important version of the update, in the update added a new copy called "Karma Fire", brewed the "Yin Yang Master" history of the largest and most egregious technical accidents, known as the "Karma Fire incident". The prelude to the "Karma Fire Incident".

Copy of the original name of the monster "_ original fire", according to the Chinese characters translated over the "bush original fire". The official is interstellar or illiterate, the official does not go to the heart can also be seen

Ye original fire just on the line, there are players found its loopholes, only to pay a very small price can be unlimited brush high-level equipment, if placed in the general online game, that is the orange weapon casually dropped paradise. A time there is crazy brush BUG proud, have scolded the loophole drilling people, there is no lack of rhythm masters in which to make waves and become famous, the players are like a carnival, microblogging # yin and yang masters karma fire bug # once was topped on the hot search.

At the same time, this update opened the god Gouyu bird skin activities. Gushu bird for the game for the popularity of the god, the skin design and y popular, coupled with the New Year's Day, not surprisingly should be a fairly happy activities, but due to the lower drop rate, can only liver can not buy the entry limit triggered dissatisfaction. And this dissatisfaction in the drop rate of false rumors stabbed out after the collective outbreak, NetEase crime is very big, leading to the people's grievances.

The impact of the Karma Fire BUG, the most serious and far-reaching since the start of the service is not an exaggeration, this speculative brush rare equipment behavior, violating the interests of all the other players who abide by the rules to play the game. Especially the interests of kryptonite players, microblogging a lot of heavy kryptonite players came out to ask NetEase to give a statement, there are also claimed to send a lawyer's letter, people are on edge since not to mention. This time, NetEase spent three days to put forward a warning, and then spent a day out of the announcement, gave the Karma Fire treatment: the account involved in the violation of the operation of the archives, according to the severity of the situation to give a different degree of punishment, the serious ones permanently blocked.

Despite the fact that things are barely wrapped up, the scars left by Karma Fire are deep in the bones. Countless kryptonite players withdrew from the pit, and the trust between civilian players no longer exists. After the Karma Fire incident, when faced with a player whose level and strength don't match, many players will preconceive that the other party is the fish that escaped from the Karma Fire BUG, and is the beneficiary of the brush BUG. This wind of suspicion has been blowing for months.

Operation should also be responsible

Technical loopholes may be a momentary, the change in operational thinking is not overnight. "Yin and Yang Division" of the R & D and operation has been criticized, is considered both the change of course, but also stubborn; empty Japanese draw card & nurturing hand tour skin, but no fixed monthly new activities, no fixed monthly out of the new card, no limited voice, no guaranteed mechanism and the current probability of UP, for kryptonite players lack of sufficient kryptonite; operation both want to rely on the homo sapiens this secondary creation to speculate on the heat The game is the main body of the fact, reversing the primary and secondary often; offline promotion and operation in full swing, online quiet as a chicken nothing happens.

Back to the topic. In January, just burst out of the Karma fire incident, research and development and operation are anxious at the time, the art of this piece of the last piece of clean land is also out of the situation. Back in November 2016 god pepper figure plagiarism incident exposure, the official take delete the rough approach, in mid-January this year, the "Yin and Yang division" announced a new style