The definition of selling 20,000 cars seems to be far away from ordinary people, and people are more familiar with cars than big trucks. Tesla, the smart car representative who triggered the consumption boom in recent years, also made a big fuss in the automotive field. In fact, defining a car is not far away from us. The logistics transportation that pickpockets order every day is the place where trucks enter the market.
From this point of view, defining the intelligent and customized transformation from vehicles to trucks and the "truck matching" intelligent algorithm for continuous upgrading of the whole platform will have a great impact on the logistics industry and the consumer field.
1
Redefining the Smart Truck and Freight Ecology
To understand the definition of automobile, we must start from Manbang Group. Starting from 20 17, 1 1, this internet technology enterprise is determined to help drivers and shippers, help logistics reduce costs and increase efficiency, adhere to the technology orientation, and build itself into the world's largest transportation platform and transportation company with a number of core layout businesses such as platform, transaction, financial services, aftermarket, intelligent driving and international business. At present, Manbang has more than 9 million certified drivers and 4 million certified shippers, and the group's business covers 339 major cities in China, covering more than 1 10000 lines.
Full help to gather industry big data. How to apply these data to terminal intelligent products? The definition car is thus produced.
July 20th, 20 18, Mambang &; Faw liberation jointly released the definition car, which realized the closed-loop product of applying data to hardware. Manbang provides users with car demand and platform data, and faw liberation Qingdao Automobile Co., Ltd. manufactures and defines automobile products by combining these needs and data. Through sufficient data and technical interaction, the two parties presented a new generation of intelligent networked trucks that are most suitable for road cargo loading and road transportation in China for 30 million China card friends.
From this perspective, defining a car redefines a "smart truck". The intelligence of trucks is not a new concept. The global automobile manufacturing giants have tried the water several years ago. The new generation of trucks are trying to get closer to the sense of technology in appearance and internal configuration, and the most amazing one is Tesla's smart truck.
20 17165438+10/7, Tesla released the first pure electric heavy truck with a battery life of 800 kilometers. Strong sci-fi appearance, equipped with huge batteries and various technological configurations, the weight of the fuselage is amazing.
Three years are coming, and the pure electric smart heavy truck is still in the concept stage. If the definition of car positioning is a super-intelligent product like Tesla, it is also right or wrong.
The right side shows that the car is constantly upgrading in terms of technology configuration. The smart devices we can see in the car can also be seen in the definition car. The definition car is equipped with more and more professional truck-level intelligent applications, such as professional navigation and vehicle intelligent management system.
Different from Tesla, the definition of a car is more at the skeleton level of the vehicle foundation, including the vehicle's power system, energy selection, production mode and so on. This determines that defining a car is more balanced between technology and reality, so that users can not only enjoy the intelligence of smart trucks in time, but also apply products to real scenes in the first time.
The manufacturer of definition cars is faw liberation. As one of the "Top 0 Enterprises of China Machinery Industry 100", the leading products are Jiefang brand light, medium and heavy trucks, as well as various special vehicles and modified vehicles. It has the most advanced production plant in Asia, with an annual production and sales of 6.5438+0.5 million trucks.
In this way, the definition car not only has the big data and freight algorithm of the whole group of users as the background support, but also has faw liberation, a super-class manufacturer in the industry in terms of hardware, which is a win-win situation for both parties, with the aim of creating a good product with the best experience for users.
In addition to redefining the product-level changes of smart trucks, from the day when the definition car was born, it also carried the industrial functions and missions above the products.
Simply put, to define a car, we need to redefine the three elements of "people, cars and goods", which together form a new truck culture and freight ecology. Empower drivers better by enjoying the supply of goods, provide drivers with full chain services through value-added services, and provide humanized help from the caring level.
There are 30 million truck drivers in China, and their working status and income efficiency have been kept secret in small circles. When the general public mentions truck drivers, their first impression is "hard work". Why is this happening? A big reason is that information is not equal.
Before the logistics circle, people, vehicles and goods were separated for a long time, lacking an efficient information collection platform. The appearance of Manchu gang has greatly reshaped the operating rules of these three elements. Through the Internet platform and intelligent algorithm, people and information can be efficiently matched, operating costs can be reduced, and drivers' efficiency and income can be improved.
The purpose of defining the addition of cars is to further fill the hardware gap on the basis of software and strengthen the "car" element on the platform. An intelligently defined car, improving the driving experience is only its first function. What is more imaginative and valuable in the future is that the defined car will become an intelligent hub between the driver and the shipper. It is like an enterprise's intelligent intermediate platform, carrying goods as well as data, information and services.
The whole chain ecological thinking will also be realized by defining cars, so that people, cars and goods are in ecological balance in real time. This ecological business boundary and service space will also have an intelligent interface that automatically evolves.
2
Focusing on cars gives people imagination.
The combination of intelligent technology and traditional manufacturing is the realistic path for China manufacturing to turn to China intelligent manufacturing, and the preliminary layout of defining cars has been completed in reality.
The combination of intelligent technology and manufacturing industry is manifested in two aspects: first, the intelligent upgrade of the product itself; Second, around the intelligent upgrade of products.
It is worth noting that the definition of sales exceeding 20,000 vehicles was reached during the epidemic. This shows that defining the ecological logic of cars has realistic appeal to users.
The so-called realistic attraction is to focus on the experience improvement of the car-product itself, and a good product can speak for itself.
Defining a car is smarter, more comfortable, more reliable and safer. In terms of intelligence, the car is equipped with the industry's first 10 inch LCD screen+free WIFI, which integrates intelligent technology means such as audio and video, vehicle management system, etc., which is equivalent to installing an intelligent management system on the truck; There is a professional truck navigation in the car, which allows you to know the width, height and weight restrictions ahead, and find oil, water and accommodation. Intelligent driving housekeeper can provide location information, mileage information, driving trajectory information, fuel consumption information and driver's driving behavior.
In terms of comfort, the definition car has achieved the first JH6 domestic widest pilot seat of 2495MM and the first domestic flat floor.
In terms of reliability, it is defined that the car comes standard with imported wiring harness, and urea crystallization inhibitor is installed to realize three full-growth oil changes, and the whole car valve body is replaced with WABCO. It is equipped with intelligent safety configurations such as FAW autonomous AMT, predictive cruise, lane departure warning and frontal collision warning.
At the press conference, the intelligent improvement of vehicle transportation capacity by the owner app was introduced in detail. Through intelligent data interaction and information distribution, the operating efficiency and income of car owners have been immediately improved.
This also reflects another aspect besides the intelligent upgrade of the product itself, that is, empowering people-relying on scientific and technological algorithms and customized services, defining the "three major advantages" of car owners: top-level advantages, route visibility and insurance certificate advantages.
Topping allows the owner to have a more distinctive personal brand on the app, and it is easier to become a car familiar to the owner; Route visualization refers to the visualization of the whole process of cargo transportation, and high-value shippers are more assured; The advantage of insurance certificate refers to the inventory insurance of up to 20,000 yuan.
These measures make drivers and users, the most direct audiences who define cars, gain stable psychological expectations in advance and stop being rich. You can also get a stable waybill when you buy a car. Based on the application of intelligent technologies such as big data and cloud computing, high-quality goods will be accurately pushed to the defined car owners through the car owner app, so that the order volume of the defined car owners will be greatly increased again.
The third attraction of defining a car lies in the interactive and personalized service ability of Manbang Group to drivers. Manbang is an Internet platform enterprise that pursues ecological thinking. Its ecological service ability in hardware product user experience and software has completely activated the unique truck culture and imagination space of the times.
In the future, Manbang will also provide new car purchase and financing services for the shippers and fleets of the whole platform, and provide higher quality service guarantee for the waybills traded by Manbang platform.
The future "definition car" must be an all-round warrior with a sense of science and technology, intelligence and fashion. On the one hand, logistics demand is at the beginning of the transformation from extensive to refined, and it is imperative to empower freight ecology through data and intelligent products, which is also an important support for adapting to the era of Internet of Everything and optimizing the mode of economic growth. On the other hand, the new truck culture and its related future lifestyle also need an overall upgrade of "people, cars and goods". Defining a car is the initiator of a tuyere, and it has also become the leader of opening the curtain of the future in advance. As consumers, we also participated in this shining step in the evolution history of trucks through the scene of new consumption.