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Entrepreneurship, like a marathon in the long dark night
In the last six months, there are many entrepreneurs who have lost sleep.

Inside the huge anxiety and fear, no one to tell.

I can't tell my family, they will advise you to give up because of their heartache;

I can't tell my friends, most of them can only comfort you and can't do anything at the same time, a small part of them may even laugh secretly while scolding you for being stupid;

I can't tell my men, it will scare them away.

A man went to the movie theater to see "Ignition Point," and then a big man somehow cried out.

There are 7 billion people on the planet, but almost none of them really get you.

Starting a business is like a marathon in a long dark night.

I don't know when the dawn will come, I don't know how long I've been running, how much longer I have to run, I don't know if the next step will be a big pit, I don't know if I can still get up after a stumble...

? I

Mr. Kazuo Inamori, at the age of 78, took over Japan Airlines, which had declared bankruptcy, and went from a loss to a profit of 120 billion yen in just 10 months.

How did he do it?

He said, "The main thing is that I moved the cadres and employees of JAL.

I am 78 years old, and as an amateur in the aviation industry, I do not take a penny of compensation, I have no self-interest, and I have nothing to do with JAL, and I do not get paid for my success.

At the risk of "tarnishing my reputation", I have devoted myself to the reconstruction of JAL, ignoring my own health and pushing my old bones.

The employees of Nikko were touched by the sight of people as old as their fathers and grandfathers working so hard for their well-being, and they felt that they could not afford not to work harder!

The rebuilding of JAL was a success because of the unity of all JAL employees and the continuous reforms and improvements.

That is, when a leader takes the lead, the business philosophy and management system that he creates and advocates can make a difference. No matter how noble the purpose of the enterprise is established, no matter how correct the philosophy is constructed, no matter how sound the system is established, but if the leader does not set an example, the lack of practical philosophy, operational system, as well as not to achieve the goal of not stopping, penetrate the subconscious strong and persistent desire and penetrate the rock-like perseverance, all of them can not be achieved.

Mr. Kazuo Inamori shared his philosophy of management, which is mainly from a Chinese book, The Four Lessons of Fidelity.

? II

The "Four Disciplines of Jiefan" are four family teachings written by Yuan Weifan of the Ming Dynasty to his heirs.

Zeng Guofan had the highest regard for the "Four Disciplines of Wenfan", and after reading them, he changed his name to Polyester Sang.

"Polyester, to take the cleanliness of its old stained dirt also; Sheng, to take the Ming Yuan Dafan's words:

'From before all kinds of things, such as yesterday's death; from after all kinds of things, such as today's life also.'"

Listed as the first book of life wisdom that must be read by sons and nephews.

The four lessons of "The Four Lessons of Dafan" are:

1, life

2, change

3, accumulation of goodness

4, humility and virtue

In my opinion, this book is not only a family training, but also a treasure trove of business wisdom.

To set up a life is the dream that the founder is bent on realizing, to re-establish the goal and meaning for his own life, the value for the society and for the enterprise.

Rehabilitation, is to send shame, fear, courage, tolerance of others, introspection of their own.

From the thing to change, from the reason to change, from the mind to change.

Accumulating goodness is based on the positive feedback from consumers and the market, gradually digging deeper and amplifying the value, in order to build their own moat.

Modesty is to keep a reverent heart, humble heart, empty cup heart, open heart, not to be shifted by personal will, always cognizant of their own ignorance, willing to accept all the different voices, and stay in the heart to think carefully and ponder.

The source of everything begins with the establishment of life.

It is the belief, but also for the dream of the front down to the action, from the beginning of the change themselves, and ultimately change their own destiny.

Without the life, everything does not exist.

The life, if only to make how much money, that naturally can not call to the staff **** Ming and contribution, because the boss can make how much money with them nothing to do.

? Three

From Mr. Kazuo Inamori summed up the formula

"life - business results = mindset x enthusiasm x ability"

can see, ability is important, but really decide the gap between the business, or the boss's mindset and enthusiasm.

The only way to do a company that is valuable to society and valuable to the business is to get your own motivation, support from your employees, and support from the community.

Only in each difficult time, a more persistent and perseverance.

It is this value from the heart, can be in the process of enterprise development, recruiting values to match the talent, the same gang of people with the same values, twisted into a rope, the formation of a force.

Behind organizational strength is leadership.

Behind leadership is entrepreneurship.

Behind entrepreneurship are values.

No matter how unpredictable the future is, and no matter how the 5G, AI, and big data era changes, the only thing that remains unchanged in an enterprise is the origin of "creating value".

The origin of value is the engine of enterprise development.

From "bad motives, selfishness" to "good motives, selfishness".

In the "self-centered" values of the people, can only produce "self" and "self" conflict, need to work with each other in the team can not make progress.

The work that needs to be done by the team cannot progress.

Entrepreneurs are not profit-seeking machines, they have a conscience and a desire to find their own way in life.

The entrepreneur is not a profit-seeking machine, but has a conscience and a desire to find his own way in life.

David is Michelangelo's work at the age of 26, he said after completion:

It turns out that David has always been in the stone, I just chiseled off the part that is not David.

The stronger self in each of us is hidden in the boulder that is entrepreneurship, and it takes frustration, pain, and refinement to release it.

? IV

Song J's darkest hour has passed, bottoming out and bouncing back in a nice positive arc.

Lao Zhou, who, like him, had to rely on borrowing to pay his salary, has found a way to power through Nirvana, and sees incremental opportunities in new cities.

Sunny recalled the first store 10 years ago, the opening day in front of the door to repair the road traffic was completely cut off, re-move to another store, in the New Year's Eve 30 was a competitor a fire burned the door, after the festival the relevant departments to inspect, in the rain chasing after the clerk's bike ran 3 kilometers, only to be replaced with fear and trembling recovered the investment and opened a second small store! ...

Dining entrepreneurship, is a difficult practice.

The industry, the complexity of manufacturing, retail, services and the sum of the chain development, if the chain will also encounter extremely difficult organizational and cultural challenges.

As far as difficulty is concerned, it is no less than the nine hundred and eighty-one difficulties in the Western world.

It is precisely because it is so difficult that it is all the more necessary to start from the self-awakening, with the true heart of the original, to ignite the self, to illuminate others, to attract partners with the same values, and to overcome the obstacles along the way.

For entrepreneurship, what is a more valuable gift than being able to obtain the true self after a thousand refinements?

Everything will be good in the end.

If it's not, it's not in the end.

--John Lennon

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