Algorithms, along with the popularity of smartphones, are affecting our lives every day, from what content we watch, what kind of news and information we receive, what we buy on shopping sites, and what we watch on video sites, all of which are being influenced by big data algorithms. And, in many cases, this influence is silent, so that we have no way to realize that it has been quietly changed.

First, it affects what we read every day. Whether you open an information app, or microblogging, or a browser, we will find that the big data algorithms are based on our search keywords and past browsing history content, new content recommendations. In the long run, we are caught in what communication science calls ? information cocoon? in which the content we read is always approximate. That is, the content we see is always roughly the same, because we like what the platform will give us a constant stream of content we like based on what we like. And what we see has a way of influencing the way we think and perceive the world.

Second, it affects what we buy. Algorithms not only affect us in the access to information, in shopping I have a huge impact on us. For example, if you open the home page on a treasure, there will be a lot of recommended goods, these goods are based on past browsing records or purchase records are formed. Perhaps you have no such purchase needs, but the platform gave you such a push after you clicked to take a look and was attracted, and then carried out the purchase behavior. From this, we can see that the influence of algorithms on people's purchasing behavior is very large, and sometimes we simply carry out purchasing behavior unconsciously.

Third, it affects our personal interests. Algorithms bring convenience at the same time, as users and consumers also pay a certain price. For example, unscrupulous merchants use the mastery of user data, big data to kill, the same goods, different consumers are different prices. And very often, the infringement of consumer rights and interests is operated in the dark, can not be prevented. It can be seen that the algorithm used in the hands of people with bad intentions has become a tool for their enrichment.

Overall, algorithms as a technology are neutral and harmless. But if the people who use the technology have bad intentions, then the technology becomes a tool for evil people to use for their own personal gain and to hurt others. So, while the existence of algorithms is convenient for us, we should also be wary. We should keep a vigilant heart for anything new, because everything has a good side and a bad side, and so do algorithms. The only way to protect the rights of more people is to keep them in a cage and have laws to use and punish those who use them illegally.