Since BYD Korea EV went on the market, consumers will think that there is finally a pure electric car to play with, because since Tesla Model? After domestic production, all the new energy vehicles of independent brands were defeated. We used to say that in the era of fuel vehicles, independent brands lag behind Europe and the United States, and in the era of new energy, we have to overtake in corners. But reality is still a slap in the face. New energy era, Tesla model? 3 A car has realized the suspension of its own brand. And independent brands still focus on "cheap", and only BYD, Korean EV, P7 and other individual models have achieved high-end.

Sales ranking of new energy vehicles in 65438+August.

Judging from the sales list of new energy vehicles in August 2020, Wuling Hong Guang MINI? EV has the highest sales volume, reaching 654.38+0.5 million vehicles. But don't forget that Wuling Hong Guang MINIEV focuses on cost performance, and the lowest model price is only over 20,000, so it doesn't represent the level of pure electric vehicles. ?

The second-ranked model? 3 is the king of strength and sales. 11811car is the envy of other independent brands. 20201~ August, model? 3? The cumulative sales volume reached 66,569 vehicles, which is still the highest-selling new energy vehicle.

BYD Korea EV, which has received much attention, has a sales volume of 2,400 vehicles. It is said that due to the blade battery problem, the production capacity is insufficient. Consumers now book cars, and some are told to wait for three months, while others are told to wait for six months. Seeing that the order can't be completed, it is estimated that BYD is also anxious now.

2 BYD Korea EV sales and insurance volume gap, raising questions.

At the same time, some media have exposed the problem of a big gap between BYD Korea EV coverage and sales. From the above table, we can find that the insured amount of BYD Han EV in August is 65,438+0,023 vehicles, and the insured amount data comes from insurance companies, so this data is closer to the real sales volume, because it is necessary to buy a car with compulsory insurance. The sales volume of automobile association is the wholesale volume, that is, the number of cars going to 4S stores. In other words, BYD Han EV has a car in the store, which is not in the hands of consumers.

Therefore, on the one hand, consumers can't buy a car, and they have to wait 3-6 months to buy a car. On the other hand, according to big data, the amount of insurance is obviously not much. So is BYD Korea's sales volume unable to meet the demand, or is it like a real estate agent hoarding a house? It's hard to understand. But I think cars are different from real estate. There is not a car manufacturer who doesn't want to sell their cars quickly.

If you have a car, please sell it quickly. Consumers and the market will not give BYD too much time?

So we don't discuss here whether it is really because the production capacity is not available or whether we are really engaged in hunger marketing. Judging from the recent consumer mentality, some consumers can't wait. Some consumers feel that the delivery time is too long, and some consumers directly switch to other brands. In a word, if BYD Korea continues like this, it is estimated that the original customers will slowly lose.

Summary:

There is a rule in China automobile market, that is, if a car can't explode after listing, it will be difficult to sell well in the future. For BYD Korean EV, although it has slightly surpassed Tucki P7 in sales volume, I think it is still a long way from BYD's expectation. At the same time, there is a big gap between the insured amount and the wholesale price. I don't know if it's really insufficient capacity or hunger marketing.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.