Viktor Mayer Sch?nberg pointed out in his book that the information storm brought by big data is transforming our life, work and thinking, and that big data opens up a major transformation of the times, and used three parts to talk about the change of thinking, the change of business and the change of management in the era of big data.

What's most insightful about Victor is that he makes it clear that the biggest shift in the Big Data era is the abandonment of the desire for causality and the replacement of it with a focus on correlation. That is to say, you only need to know the "what", not the "why". This reverses centuries of human thinking practices and poses a new challenge to the way humans perceive and communicate with the world.

This book argues that the core of Big Data is prediction. Big data will create an unprecedented quantifiable dimension to human life. Big data has already become a source of new inventions and services, and more change is poised to happen. The book showcases the most valuable use cases of big data pioneers such as Google, Microsoft, Amazon, IBM, Apple, facebook, twitter, VISA, and others.