Today front-loading some of the hotel's services onto the website allows guests to select, pay for and inquire about rooms online through the hotel's official website. This has shortened the time guests spend waiting for services at the front desk and reduced the number of cases where guests booked a hotel but didn't show up to stay.

When customers hold meetings in the hotel, there are some pre-preparation work is more cumbersome, which consumes a lot of human and material resources of the guests. With the help of Internet technology, we have established a "microsite" that can be logged in with WeChat. Through this website, guests coming to the conference can learn about the relevant activity information and process in advance, and can accurately find the location of the hotel through the electronic map provided on the website. In addition, through this microsite, guests can also realize the meeting online registration and electronic check-in.

Operation Dataization

That is, the hotel can capture the booking cycle and habits of guests through 'big data'. In this way, the hotel can more accurately understand the supply and demand relationship, and do a good job of revenue management, and at the same time can also discover the needs of the guests beyond the stay, and as far as possible through value-added services to meet.

Management in the cloud

The cloud-based management of the hotel, i.e., through the direct connection of information, channels and membership systems, makes hotel management more efficient and humanized.

Not only hotels, now many technology companies have also been in the hotel management system of cloud-based. By digging deep into the value of big data, we provide value-added data services for hotels around revenue, membership, operations, and public opinion reviews. Through the establishment of cross-channel unified access standards in the hotel industry, to create a direct hotel data connection channel. On the one hand, the system can process guests' electronic orders according to the hotel's room status and real-time room rates, and the hotel does not need to arrange for specialized personnel; on the other hand, after guests book a hotel room online, they do not need to spend time waiting for the hotel's confirmation. In this way, the hotel's operating costs have been reduced and the user experience has been improved.

Marketing socialization

The hotel has to change from focusing on traditional members to focusing on hotel community fans. In the era of mobile Internet, people's connection relationship is transformed, which puts new demands on marketing. Therefore develop and expand the hotel's community fan circle through channels such as mobile websites, APPs and WeChat. Previously, membership development was through consumption and points, but now it is through the online planning of a variety of interesting, highly participatory, preferential products to interact with the fans.