1, to a large number of consumers to provide products or services to the enterprise can use big data for precision marketing;

2, to do small and beautiful mode of small and medium-sized micro-enterprises can make use of big data to do the transformation of the service;

3, facing the pressure of the Internet must be transformed under the pressure of the traditional enterprises need to make full use of the value of big data to keep pace with the times. The value of big data.

Big data technology mainly includes the following roles:

First, the processing and analysis of big data is becoming a new generation of information technology integration and application of the node.

Mobile Internet, Internet of Things, social networking, digital home, e-commerce and so on are the application forms of the new generation of information technology, and these applications constantly generate big data. Cloud computing provides a storage and computing platform for these massive and diverse big data. By managing, processing, analyzing and optimizing data from different sources, the results will be fed back into the above applications, which will create great economic and social value.

Secondly, big data is a new engine for sustained and rapid growth of the information industry.

New technologies, products, services, and business models for the big data market will continue to emerge. In the field of hardware and integrated equipment, big data will have an important impact on the chip, storage industry, will also give rise to integrated data storage and processing servers, memory computing and other markets. In the field of software and services, big data will trigger the development of rapid data processing and analysis, data mining technology and software products.

Third, the utilization of big data will become a key factor in improving core competitiveness.