Besides what I love, I have to study this industry in my spare time. Only after thorough research can we play well and use it skillfully. Of course, the chances of success will also increase. Therefore, if we are a JD.COM store, we must understand the promotion channels inside and outside JD.COM Station. Today, Bian Xiao will give you a summary. Promotion channel of JD.COM Railway Station
The advertising system in which POP merchants put advertisements such as single items on the classification page and search results page of JD.COM main station is promoted in the station. It is used to meet the needs of POP merchants to increase the display volume and click volume of commodities, improve the conversion rate of merchants, and realize accurate delivery.
Advantages of on-site promotion: support multiple delivery methods and delivery types, freely set products to be delivered and select delivery methods and types. There are various advertising spaces, and you can also view real-time effect reports.
JD.COM station promotion channel:
1, JD.COM Express.
It is an open online marketing for POP merchants and provides one-stop online marketing solutions for merchants. The online marketing channels of JD.COM Express include: in-station promotion, alliance promotion and mail promotion. Through multi-channel combination, marketing activities can achieve a three-dimensional and all-round promotion effect. JD.COM Express online marketing, based on JD.COM big data platform, aims at users, realizes accurate advertising and improves the conversion rate of merchants.
2.JD.COM has made direct investment.
It is a marketing product that Beijing Zhuntong platform cooperates with Tencent's "Guangdiantong" platform, relying on Tencent's massive traffic to provide real-time bidding advertising services. JD.COM Direct Investment Co., Ltd. displays and exposes on the basis of advertising real-time bidding, and collects CPC according to the number of clicks. With the leading consumer behavior analysis technology, it helps sellers to target the shopping crowd accurately and carefully, and the advertising information directly reaches the target user group.
3. Beijing picks customers.
Consumers buy goods by clicking on the advertisement of Beijing Picker, which you promote, and pay the service fee according to the commission ratio set by the merchant after completing the corresponding order. The order you see in the background of the Beijing Picker is the one that the consumer has completed, but the corresponding fee will be charged for the order.
4. Beijing Election Pavilion.
He is the best marketing position in JD.COM where brands gather, and the massive brand exposure makes users notice you quickly! Whether it is brand building or event promotion, it can be done with ease.
In the promotion direction of JD.COM Mall, you can log in to Beijing Zhuntong in the background of the merchants and choose the promotion method according to your own needs!