Big data to build a new entrance to automotive consumption_Data Analyst Exam

Recently, I heard a lot of automotive industry entrepreneurial projects are talking about the consumer entrance, especially a lot of entrepreneurs from the field of the Internet. What do you mean by entrance I do not know, but why do you want to establish an entrance I do understand - like collecting taxes to make money.

However, in the era of mobile Internet, the entrance is not so important, any industry can not resist the penetration of cross-border, you think of these entrances in the eyes of cross-border is not worth mentioning. Therefore, it is time to put down the high-frequency, put down the entrance of the idea, in their own field of expertise to the products and services to the extreme, which is called the return to the essence of business.

For the automobile industry, no matter whether the whole car sales or after-sales service, after-market, used cars, are faced with the problem of where users come from. With the popularity of Internet +, more and more entrepreneurial projects that users can come from the Internet, but really in the first line of partners should be clear, things are not so simple, not you do a website, below the cost of sales on the massive influx of users. Even if you can use BAT (Baidu, Ali, Tencent) flow, you get the cost of users is not low.

Over the past few years, the car companies invested tens of billions of dollars a year in advertising, and ultimately came to 20 million new car sales, which means that the cost of acquiring a new car user is about 2,000 yuan! That's right, a new car just advertising investment is 2000 yuan. Improving the effectiveness of this advertising has always been a top priority for marketers in the automotive industry.

With the birth of the mobile Internet, the tracking of users can be related to the location, and the user's consumption habits, advertisers have come to an era in which they can place accurate advertisements for the target population, but who is the target user population? What do users look like? In the past, marketers rely on marketers to think out the user profile is really reliable? All these need to use a concept to solve - big data.

In fact, big data has been vulgarized by all kinds of people, but the real use of big data in the actual combat is very rare, Tencent, Ali, Baidu and Ping An have a huge amount of data, but these data are just flour, just land, to make the flour to make pastry, to dig out the gold mine on the land, not only need to be a professional big data mining technology, also need to come from all walks of life, personalized demand data! --You don't know the properties of gold is no way to dig out the gold mine from the mountain.

At the beginning of 2015, auto sales slowed down, and manufacturers are bound to be frugal in their advertising. In this case, big data has become a new entry point for constructing automobile consumption. On the one hand, big data technology can improve the conversion rate of advertising to save marketing costs. For automobile marketing, "Internet +" means that with the help of big data mining, screening, analysis and other technical methods, automobile marketing began to explore precision marketing and realize marketing upgrade. On the other hand, the use of big data will change the traditional promotion mode of the automobile industry, greatly enhance the efficiency of the use of advertising costs for advertisers to find the precise crowd, for the automobile and related products to provide guidance for the sale of the "compass".

The above is what I shared with you about the new entrance of automobile consumption constructed by big data, more information can be concerned about the Global Green Ivy to share more dry goods