Enterprises placing DSP should know what is DSP, the following is introduced

The DSP fire some time ago, a time to spring up many companies doing DSP platform, however, most of the advertisers can not clearly understand the DSP in the end is what? What is its core?

What is a DSP?

In the Internet advertising industry, DSP is a system and an online advertising platform. Due to the large number of advertising spaces on the Internet, advertisers want to place ads and it is very troublesome to contact the websites one by one, while DSP integrates the advertising spaces of multiple APPs or websites and has its own set of filtering criteria for the audiences, and then only targets the "custom audiences" filtered out by itself. The DSP integrates multiple apps or websites and has its own set of filtering criteria for the audience, and then displays ads only for the "customized audience" it has filtered. It helps advertisers to place ads on the Internet or mobile Internet, and its purpose is to serve advertisers.

What is the core of a DSP?

①Data: The ultimate goal of advertisers purchasing media is to communicate with their potential customers, i.e., the target group, through the media for advertising and placement.DSP needs to accurately place ads in front of the audience through the ability of crowd targeting.DSPs on the market in our country are more mature companies, such as Baidu, Tencent, and Ali, which own a large amount of crowd data, have a perfect account system, and rely on this big data to place ads in front of the audience. Relying on these big data, the ads will be placed accurately.

② crowd precision placement: usually DSP companies will be the first time a user visits the site to track the user's behavior on the site, for these behaviors to each user to place different ads, in short, for advertisers to match the right crowd audience. Many DSP companies on the market are not mature enough in terms of technology and algorithms, if advertisers want to choose DSP to advertise, Sichuan Digital said that it is recommended to choose BAT (i.e., the three giants of China's Internet companies) because they have a large number of user groups, more comprehensive data, but also has a strong technology, and at the same time, compared to other platforms are more secure and reliable.

Sichuan "digital say" always adhering to the "figures speak" principle, resolutely abandon the "feeling" and "empiricism" marketing promotion concept.