1. system: establish a more perfect and unified train ticket sales platform to facilitate users to inquire, purchase tickets, return and change tickets, etc. At the same time, strengthen the coordination between railway passenger transport channels at all levels to improve the efficiency of ticket sales and service quality.
2. Policy: Further improve the refund and change policy to make it more flexible and inclusive to meet the individual needs of passengers, such as allowing users to freely choose the refund method and setting a more reasonable free refund time.
3. Process: simplify the process of returning and changing the visa to reduce the user complaint rate; For example, shorten the refund time, provide one-click refund, and allow operation in multiple ticket sales channels (such as websites and apps).
4. Technology: Introduce artificial intelligence, big data and other technologies for passenger flow prediction and seat management, effectively avoid the situation of "occupied seats" and improve the efficiency of ticket purchase and user experience.
5. Safety: Improve the safety factor of ticketing, prevent illegal acts such as ticket sellers, and ensure the safety of ticketing information and the reliability of after-sales service.
It should be pointed out that the above are just some possible optimization directions. Specific improvement measures need to take into account many factors such as policy, technology and economy, and need to scientifically formulate reform plans and actively implement them.