'Changan CS75?PLUS'
"Haval H6 88 consecutive months the crown does not fall", based on the manufacturer's wholesale sales, if you change the data into a representative of the end of the sales of the volume of insurance comparison comparison, the results are such - 2020 5, June two months, Changan CS75 series of insurance sales over the Haval H6 family, these two months, precisely Haval H6 generation before, that is to say, Changan CS75 series is also once on top of the compact SUV market, once "interrupted"! Haval H6 family crown does not fall pugilistic road, although as a flash in the pan, but Haval H6 toughest rival, it is undoubtedly. However, starting in July, Haval once again overtook Changan, the current Haval H6 second generation and third generation of the same sales, second generation models of the strong consumer base and price advantage, the third generation of models of the new design and configuration, as if the "double insurance" to support, so that the Haval H6 family once again Changan CS75 series dumped far away in September and October, Haval H6 family sales were 36,019 and 38,993, the same period Changan CS75 series sales of 29,620 and 29,214, the gap is close to 10,000 units. Once so close, now so far, Changan CS75 series finally failed to continue to defend the title, between the lightning, Haval H6 family back to the peak.『Third-generation Haval H6』
2020, Changan and Haval in the SUV market "fight" the most intense year, but also should be the most jittery year since the Haval H6 - the second generation of the model listed yet! Less than 4 years on the launch of the third generation of models, the replacement cycle in the industry belongs to a very short, the new car both out of the veterans are not retired, two generations of models in the same sales, coupled with the Haval H6 before many years of standing strong reputation, want not to win are difficult. If the Chang'an CS75 series as a rival of Haval H6, this rival should not be underestimated.2020 the first ten months of the cumulative, Haval H6 family realized sales of 236,100 units, an increase of 10.5% year-on-year; Chang'an CS75 series sales of 207,300 units, a substantial increase of 67.4% year-on-year, and has already exceeded its sales in the whole year of 2019. In particular, if you stretch the timeline to look at the trend, the sales of the Haval H6 family are declining year after year, while the Changan CS75 series is on an upward trajectory. The last generation of Haval H6 listed in just over three years for the replacement, upgrade quality, upgrade technology heart there, the fear of the market, or also there. Of course, there is a reason for Haval product refinement operation - 2017 Haval M6 listing, 2018 Haval F7 listing, these two cars diverted some of the users of Haval H6, but only comparing a single car lineup, it is the trend in the chart below. In any case, Changan CS75 series is currently the only SUV with Haval H6 family "分歧抗礼 "SUV, and, Changan CS75 series is the main sale of PLUS, and the top version of the 2.0T + 8AT as the main sales model, which also makes the "SUV duopoly" to a certain extent. This also makes a certain degree of "SUV duo" consumer pattern has a little difference. pattern PK: Changan CS75 series of first-class city sales higher, Haval H6 family multi-location balance As the two leaders of the compact SUV, Haval and Changan and Japanese and German market pattern is completely different, overseas brands are to first-class, second-class cities as the main base, and Haval and Changan in the relative backline city coverage is more extensive, which is the majority of the current Chinese brand car and overseas brand car **** nature of the car. This is the ****ing difference in consumption between most Chinese branded cars and overseas branded cars. From the district point of view, the Haval H6 family and Changan CS75 series are both in the second-tier cities and fifth-tier cities with the highest sales share. Is different is that Changan CS75 series beat Haval H6 in the first-tier market, its sales share in the first-tier cities reached 16.76%, more than the proportion of the third, fourth and sixth-tier cities, while Haval H6 sales share in the first-tier cities is the lowest. Cumulatively, in the first ten months of this year, the sales of Haval H6 family in Tier 1 cities amounted to 27,800 units, accounting for 4.34% of the sales of compact SUVs in Tier 1 cities during the same period, while the sales of Changan CS75 series in Tier 1 cities amounted to 35,000 units, accounting for 5.46% of the total sales of compact SUVs in Tier 1 cities during the same period-. The Changan CS75 series not only beat the Haval H6 family, but also the RAV4 Rongfang, making it the highest-selling compact SUV in Tier 1 cities this year. However, the Changan CS75 series should be thanking Chongqing for its "win" in Tier 1 cities. From the specific city, the two first base city is Chongqing, Chongqing is originally the highest sales of compact SUVs in the city, Changan CS75 series in Chongqing has a "sit on the ground household" advantage, sales are multiples of other cities, it can be said that the Chongqing achievements of Changan CS75 series of location market advantage. Similarly, Haval in Baoding also has the advantage of "sit on the ground household", making the small city of Baoding Haval H6 consumption ranked third in the country. Then carefully play with the Top?20 city sales of the two cars, you can find that compared with the Changan CS75 series of Chongqing a dominant, Haval H6 family territory is more balanced, in the major cities have a strong user base and word of mouth accumulation. At the same time, it is very obvious that the three major cities in the North, Shanghai and Guangzhou, in the Haval H6 "base" in the very back, in the Changan CS75 series of serial cities but relatively more forward. This is not unrelated to the Haval H6 started with the "rural surrounded by cities" marketing layout, the future of Haval's marketing layout if further adjustments, the city pattern is expected to change. From the second half of 2019, Changan CS75 series in the first city sales exceeded the Haval H6 family, and remain so far. However, with the market rollout of the three generations of models, the sales of the Haval H6 family in Tier 1 cities are also trending to catch up directly with the Changan CS75 series. 2020 September and October, Haval H6 family sales in Chongqing and Chengdu have seen a sharp increase in the chain, in August, its sales in Chongqing and Chengdu, respectively, 657, 585, in September, respectively, grew to 1,057 and 992, an increase of 61% and 70% in the chain, in October sales in Chongqing reached 1,068, and the same period, Changan CS75 series The sales gap in that place narrowed from nearly 1,000 units before to 500 units, and for some time, the latter will continue to be under pressure in the primary city market. Word of mouth PK: double male win, each has its own strengths Haval H6 is already a national car, Changan CS75 series cumulative sales of 1,173,000 units since its launch, only 30,000 fewer than the second Chinese brand in the same car Chuanqi GS4, 2019 and 2020 the first 10 months of the sales of the Haval H6 family in second place, but also deservedly top of the list. . Overall, the Changan family is slightly more expensive than the Haval family. And the current second-generation Haval H6 has about 30,000 yuan of terminal discounts, discounts after the starting price is less than 80,000, the price is very lethal, and three generations of Haval H6 sales in the same hall, in terms of maintaining the volume can support the bottom. 2021 Changan CS75?PLUS*** 6 models available, the guide price of 106,900-154,900, is the main sales model; 2021 Changan CS75*** 2 models on sale, 109,900-119,900. The third-generation Haval H6*** 5 models are available, with a guide price of 115,900-134,900, counting the second-generation model, the 2021 Haval H6*** 12 models are available, and the guide price has been extended to 98,000-141,000 yuan, but at this year's Guangzhou Auto Show Haval H6?2.0T four-wheel-drive version has also been formally unveiled, although the specific selling price has not yet been announced, but the third-generation Haval H6 top models of the price range may also continue to upstroke a little. The same level, the same Chinese brand, the same price range, Haval H6 and Changan CS75?PLUS each other to become each other's first competitor, in the consumer reputation PK who can win? According to the auto home word of mouth data, Changan CS75 PLUS user word of mouth overall rating of 4.56, Haval H6 word of mouth overall rating of 4.54, can be said to be comparable. Specifically, Changan CS75?PLUS appearance, space is more favored by users, but fuel consumption and comfort evaluation is not as good as the Haval H6. Haval H6 in space, cost-effective more favored by users, but the user's evaluation of its comfort, handling in general. In 8 evaluations, Haval has 3 clear winners: cost-effective, fuel consumption, space, in addition to power ahead of Chang'an CS75?PLUS?0.01 rating; Chang'an CS75?PLUS has 4 winners: handling, comfort, interior and appearance. The difference in word-of-mouth is a two-way feedback between consumers and the product, which has an impact on the market. What are users thinking when they want to buy an SUV? We will SUV products in accordance with the price of grades, and selected 13 consumer concerns when buying a car, through the horizontal and vertical comparison to observe and analyze found that in the "SUV duo" where the price range of 10-15 million yuan, gas mileage is the primary concern of the user's factors, and even higher than the safety and quality of the vehicle. The word-of-mouth data above shows that Haval H6 has more excellent fuel consumption performance than Changan CS75?PLUS, which is feared to be the hammer of its victory in the market.This is the first time I've ever seen a car with the same price as the H6. The root cause of the model.
The devil is in the details. According to the semantic analysis of the word-of-mouth impressions of the automobile home, the positive evaluation of the space and appearance of the two cars have gained a high degree of user favor, and other cost-effective, fuel consumption, power, etc. There is not much difference. Comparatively speaking, the configuration of Haval H6 is more abundant, I'm afraid that it is also one of the key factors to win more markets at present, while Changan CS75?PLUS is slightly worse in terms of configuration, for example, cruise control is not good to appear in its negative evaluation. Both Haval and Changan should be more concerned about negative reviews than positive ones. (Note: the word-of-mouth impressions of the two cars are not comparable, and their weights are based only on their own independent evaluations.) Editor's Comment: Compact SUVs are the hottest segment in domestic auto consumption, and one of the most exciting segments for Chinese brands. Great Wall Motor was the first to enter this segment, and since 2013, Haval's entire lineup of compact SUVs has only lost out to Geely in 2017, and has been the brand's champion in all other years. Changan Automobile first entered this market in 2014, before 2019, its compact SUV sales have been hovering in the fifth and sixth place, the second half of 2019 began to power, the cumulative sales of the first 10 of 2020 in one fell swoop rose to the 2nd place. The above consumption comparison is kind of a double duel, and from another perspective, these two top stream models have already achieved a clear consumption advantage over mainstream overseas brands in the compact SUV market: in 2019, the Japanese SUV Three Musketeers - Honda CR-V, Kijun, and Prowler -ranked in order after Haval; in 2020, Changan CS75 series surpassed Honda CR-V, and Boyue surpassed Qijun and Prowler. At present, Japanese models of the same level of upgraded models and the replacement of the temporary no major highlights can be seen in the compact SUV market, the competitive advantage of the Chinese brand has been established, the aftermath of the market, regardless of whether the crown in the Haval H6 family or in the Changan CS75 series, are consumers are happy to see. (Article/Auto Home? Wang Jingbo)