In 2010, Zhenjiang City, Jiangsu Province, creatively put forward the concept of smart tourism in the country.

Wisdom tourism, also known as intelligent tourism. It is the use of cloud computing, Internet of Things and other new technologies, through the Internet / mobile Internet, with the help of portable terminal Internet access devices, active perception of tourism resources, tourism economy, tourism activities, tourists and other aspects of information, timely release.

To allow people to understand this information in a timely manner, timely arrangement and adjustment of work and travel plans, so as to achieve the effect of intelligent perception of various types of tourism information, easy to use. The construction and development of smart tourism will eventually be reflected in the three levels of tourism management, tourism services and tourism marketing.

Intelligent tourism is a new model of tourism informationization development based on cloud computing and mobile terminal applications, featuring efficient information services such as perception and interaction, with the core being tourist-oriented and efficient tourism informationization services. The construction and development of smart tourism will eventually be reflected in the three levels of tourism management, tourism services and tourism marketing.

Smart tourism utilizes the technology of information technology to integrate some tourism resources, and then tailor-made for the majority of tourists to provide appropriate tourism products. For example, Macau received more than 10 million mainland tourists in 2012, and its information platform is able to reflect the specific number and ranking of each province.

Features of Smart Tourism

Intelligent: Smart Tourism makes use of technologies such as Big Data, Artificial Intelligence, and the Internet of Things to make tourism services more intelligent and provide more accurate services according to the personalized needs of tourists.

Convenience: through smart devices and apps, tourists can obtain tourism information, book tickets, pay fees, etc., anytime and anywhere, greatly improving the convenience and efficiency of tourism services.

Personalization: Smart tourism can provide customized tourism services based on tourists' individual needs, allowing tourists to arrange their travel itineraries according to their interests, preferences and time.