Pinduoduo, also known as "and XiuXiu", in the whole country a scolding, raw to 800 million users, the turnover and his reputation is far from matching. 800 million people are using Pinduoduo, the underlying logic in the end what? What the hell is he doing?

On May 26th Pinduoduo released its financial results for the first quarter of 2021, showing that its annual number of active buyers reached 823.8 million, which has been leading the major domestic e-commerce platforms for two consecutive quarters, and also means that Pinduoduo is able to tap into very little of the traffic left, so what's next, what's it going to do?

So why is Pinduoduo keen to do agricultural products, to do the business of agricultural products? How imaginative is this business?

It all starts with the origins of Pinduoduo.

Speaking of agricultural products, Pinduoduo has been laying the groundwork for six or seven years, and this is a big game of chess for Pinduoduo. 2010, the mobile Internet is raging, and everyone is thinking about how to do something on this wind mouth. Huang Zheng found that the more inconvenient transportation in rural areas, the cheaper the price of fruit, the reason is the limitation of logistics, fruit can not be shipped out to sell, can only be dumped at a low price to the locals. Because of the lack of a transportation channel, there are products that can not be sold, people in these places can never get rid of poverty. If there is such a channel, then it is possible to master the whole of China's fruit market, but also to change the fate of many poor mountainous areas, so, in 2015, Pinduoduo's predecessor, "spell good goods" came into being.

This is the introduction of the good goods.

Pieces of good goods relying on WeChat, the use of WeChat's social relations to release the information of the fruit group, and then through the community to spread the message of continuous fission, and so on after the number of people to get together after the team went to the purchase of shipments. Because the fruit is very cheap, and soon the first batch of seed customers Jinduoduo was born, on-line 20 days of the day single has exceeded 10,000, two months on the surge to 200,000, the order volume is far more than the number of team can serve.

From the customer's point of view, they ordered a delayed delivery, the team everyone was transferred to the warehouse, customer service phone calls no one to pick up, customers want to refund the time to find that the system is jammed, the server collapsed. A time spell good goods become a liar.

But this time, but let Huang Zheng realized that the market is huge, it is our channel is not strong enough, so Poundland came with the model of customers directly connected to the manufacturer.

Those enterprises abandoned by Taobao were saved by Pinduoduo, while at the same time those low-income people and remote areas to enjoy the convenience of e-commerce, said the wind mouth of the e-commerce has long since passed, but the rise of Pinduoduo is precisely also the dance on the wind mouth.

Pinduoduo early in the absence of any advertising investment, relying on "cut a knife" in the WeChat fission out of its rivers and mountains. On the line one year, the daily orders on more than a million, less than three years, has 300 million users, one million active merchants, these small merchants are also uneven, but also to the Jinduoduo brought to the present have not completely eliminated the negative impact. Let everyone did not notice, Pinduoduo under this big game - China's agricultural products NO.1 e-commerce platform.

Pinduoduo is essentially a new e-commerce platform that relies on agriculture and is rooted in agriculture, and on April 25, 2018, Pinduoduo went on line to "put together agricultural goods", and purchased more than 2,000 acres of garlic from 546 poor households in Zhongmou at a price higher than the market price of 0.15 yuan per catty, which is a better solution to the problem of the low price of the garlic harvest. The problem of low price of garlic harvest hurt farmers. People's Daily commented that the e-commerce platform can use big data to guide poor agricultural households, improve the breeding structure and increase farmers' income.

In June 2018, from the beginning of the sale of fake, Pinduoduo experienced a year of life and death, negative news, the sale of fake loopholes are endless, and was named by CCTV: " 拼 "再多 Not selling fake is the bottom line. " On August 15, 018, a California court accepted a class action lawsuit launched by the Rosen Law Firm, a U.S. law firm, on behalf of investors against Pinduoduo.Between August 2 and August 9, 2018, Pinduoduo forced the closure of 1,128 stores, shelved nearly 4.3 million pieces of merchandise, and batch intercepted more than 450,000 links to suspected counterfeit goods.

And then Pinduoduo, who was not knocked down, firmly stood up again. On June 11, 2019, Pinduoduo was named to the 2019 Forbes list of China's most innovative companies. on September 5, 2019, Pinduoduo's shares hit a record high on Thursday, with a market value of more than $40 billion. The next Pinduoduo began to bottom out.

And after a difficult life and death situation, Pinduoduo has not forgotten his original intention.

Pinduoduo has long been firmly agricultural written in the bones of the enterprise, although the agricultural products seem to be very heavy earth flavor, but how many people have been trying to solve the problem is the problem of food throughout the ages. Pinduoduo to agricultural products to start, but also to seize the needs of the market, although his marketing model attracted scolding, but now Pinduoduo let us eat more delicious and healthy, which is our future all **** the same needs.