1. Self-media is one of the rare choices for zero-cost entrepreneurship, which also attracts a large number of authors to go online. The platform must have enough high-quality authors to attract more audiences, and the next step is the survival of the fittest. In the era of big data, the media has become more and more closely connected with people's daily lives. With the continuous emergence of media platforms and the increasing number of participants, many people think that the media industry seems to be saturated. In fact, the media industry is far from saturated, and there is still great room for growth and development potential. In the process of self-media development, the emergence of new media operation forms proves this point. Because the media industry itself is undergoing tremendous changes.

2. During the epidemic, more and more enterprises saw the importance of online marketing in WeChat business, which will be valued by more and more enterprises, and more industries will adopt the partner model. Community partners, community distribution and community drainage will use many industries. WeChat business marketing will be recognized by more and more people and adopted by more and more enterprises, and the industry in WeChat business will achieve further development.

3. Self-media refers to the way that ordinary people publish their own facts and news through the Internet. "From the media", English is "WeMedia". It is a way for ordinary people to provide and share their own facts and news after connecting with the global knowledge system through digital technology. It is a private, non-governmental, generalized and autonomous communicator, and it is the general name of new media that transmits normative and non-normative information to unspecified majority or specific individuals through modern electronic means.

4. Wechat service is a new service based on the space of mobile Internet, with social software as a tool, people-centered and social as a link.