It is not easy to be a winner, nor is it easy to be a loser.
The stage of disparity in strength
Taking 1% share is also a victory.
If we make a quantitative investigation, Cao Cao's report card will definitely look better than Zhuge Liang's. Quite simply, Cao Cao's company is bigger than Zhuge Liang's, which was built by Cao Cao himself. Although at the end of various competitions, there are only three major companies in the world: Cao Wei, Soochow and Han Shu. But quota is not equal to share. It doesn't mean that a quota must have a one-third share. There are three legs, and the three legs are different in size and thickness, so the tripod is unbalanced.
Look at big data again. No matter from the size of the basic disk, the number of resources, or the richness of human resources, Cao Wei company occupies more than nine tenths of the world. The remaining share is less than one tenth, so your Wu Dong company and Han Shu company should share it separately. What's more, Han Shu is at a disadvantage in the remaining 10% share. At that time, Zhang Yan, a strategic analyst and great scholar in Dongwu, made data analysis: the comprehensive strength of Han Shu Company is only one ninth of that of Cao Wei Company. In fact, this one-ninth is already very exaggerated.
In this way, comparing the 90% of Cao Wei company with less than 10% of Han Shu company, it can be said that it is terrible.
However, can you blame Manager Zhuge? The comparison of big data cannot stay at the static level, but must have a dynamic vision.
We will focus on comparing the year 208, around Battle of Red Cliffs. At that time, the boss Cao was already the boss of the North Big Mac Company. Although the shell of Emperor Xian of Han Dynasty was borrowed, the entity of the company was owned by Cao family, and the backbone of the company was also owned by Cao family.
At that time, Zhuge Liang was still a young man without any organization, and made a plan to draw cakes in the cottage: the theory of three points. At that time, there was no venture capital, only poor boss Liu invested his plan cheaply.
If the boss Cao is compared to Bill? Gates, it is no exaggeration to compare Zhuge to a teenager who runs a small software company on the street. So there is a time difference between these two people. When Lao Cao was a big coffee, A Liang was still a coffee bean, and the uncle of the company was also a small company.
One is mature, and the other is still growing, which is really incomparable.
In front of the big coffee, the talent of Liu Xuande and A Liang, the trumpet, is not to defeat a strong competitor and say that Lao Cao is a competitor, but to grab fans and share the soup from him when the big coffee stumbles. Moreover, surviving the brutal annexation and expanding yourself a little is victory.
Therefore, it is meaningless not to compare the 54-year-old Cao with the 28-year-old A Liang, and not to compare the bosses of the top 500 companies with the bosses of small street companies on the basis of inequality. If Cao Daka succeeds in annexing the Huangshu Group and Soochow Company, it is not something he can do, and this is what he should do. On the other hand, if small companies can survive this round of annexation by Lao Cao, they can still snatch the market share of 1% or even 0. 1% from big coffee, such as Jingzhou, which is a great victory for small companies. This is the ability of Zhuge Liang, Sun Quan and Zhou Yu.
The great victory of small and medium-sized companies does not mean the great failure of the Big Mac, but the small failure of the Big Mac will achieve the great victory of small and medium-sized companies. Lost the share of 1%, at best, make a review and get less bonus, but small and medium-sized companies have found a big pie.
Different basic settings, different roles and different missions. Zhuge Liang and Lao Cao are not comparable. At that time, he only played the role of planning for small and medium-sized companies.
Zhuge Liang
Competitive stalemate stage
Not all big coffees are invincible.
By the time Zhuge Liang became a big coffee, Cao Cao, Liu Bei and Yuan Shao had all fallen. From a strategic point of view, the three major companies have entered the stage of stalemate competition.
The characteristic of this stage is that it is difficult to produce miracles in the competition. The three major companies are relatively mature, although there are differences in scale and strength, but there is no difference in stability. It is almost impossible for the market share to change greatly. Zhuge Cafe bumped into this card.
The era of Cao Daka, Liu Daka and Sun Daka is an era full of miracles. A creative and adventurous action can greatly change this model. Such as burning black nest, burning red cliff, burning camp and so on. , fundamentally changed the competitive landscape. The years when Lao Cao burned his passion in the north will never happen again in the period of competitive stalemate.
Did Zhuge Liang's contemporaries evaluate Zhuge Liang's Northern Expedition? No size? But in fact, this management wizard has made many technical updates, such as designing and manufacturing crossbows, wooden cows and horses, improving the eight-array map, and praising Zhuge's manager in the annals of the Three Kingdoms? Sexual ingenuity? . Unfortunately, the era full of miracles has passed. No matter how capable and competitive Zhuge is, he still can't get out of the stalemate stage of competition. The three major companies are basically around the original shares. Not only Zhuge Liang, but also Sima Yi and Lu Xun, a genius, are clinging to a static competitive situation.
It is also a big coffee, and the time encountered is different. One is wonderful and the other is boring. It's not a matter of talent, it's an objective situation. Because the three major companies at that time were basically the same in management level and development frequency, there was no bottom to copy.
Zhuge Liang is a manager with a long-term vision of the pattern. He made many competitive moves in Qishan, not to copy Cao Wei Company, but to lay a good foundation for the future competition pattern. If he does this, it is outstanding in the times. Whether he can succeed or not has nothing to do with his personal talent.
There are similarities in management styles.
Cao Cao personally operated the knife, and Zhuge Liang designed the tomahawk.
One of the most criticized aspects of Zhuge Liang's management style is that he does everything himself. From the formulation of the big competition strategy to the accounting of a data, he personally went into battle, which seriously consumed his energy, overdrawn his health and led to his early death.
Actually, Cao Cao is not such a person. In the early years, I started my own business and made myself the captain of the death squad when I burned my nest.
To say that management is meticulous, there are two materials to testify. For example, Lao Cao and Zhuge have almost the same style in the management of weapons and strategic materials.
Let's look at the management case of boss Cao first. In the military policy order issued by Cao Cao, it was mentioned that in order to ensure the quality of weapons production, he personally cooperated with craftsmen to build knives. This kind of knife is called. A humble knife? . Cao Cao had a friend named Sun Bin Shuo, who sarcastically said to Lao Cao: How can you condescend to make a knife if you want to consider big things? Cao Cao once said a classic saying: It doesn't matter if you can do small things and big things.
In addition to the famous crossbow arrow and wooden ox, Zhuge Liang has another case in improving equipment and technology.
In Zhuge Liang's anthology, there is a military order called "Teaching Axes", which mentions the quality of weapons. Zhuge Liang said that the quality of axes produced some time ago was not up to standard. During the construction of strategic facilities, more than 1000 pieces were actually damaged. Manager Zhuge had to be a designer himself and supervise the production of hundreds of pieces. After 100 days of use, they are not broken. Who made hundreds of knives and axes from time to time, which took more than a hundred days and never broke at first? . This is similar to Cao Cao's own sword.
Judging from the management cases of Cao Cao and Zhuge Liang, hands-on work can at least give you an advantage in technical management. If you have technical advantages, you will have persuasion, and if you have persuasion, you will have management courage. Isn't Jobs also a designer and manager?
Speaking of which, to clarify a misunderstanding, don't think that Zhuge Liang is a staff figure who can only shake a goose feather fan and look at the map from the back. In fact, he will also personally command the front line. It is mentioned in the "Three Kingdoms" that Zhuge Liang said this when evaluating himself: Zhuge Liang's beating gongs and drums at the gate of the military camp can boost everyone's morale. Raise the drum, know the door of the army, and make the people happy and brave? . Suppose Zhuge Liang is a general in Li Xiong Barracks. That painting is really beautiful.