Boxma Fresh Life's data conversion ability is very high.

Boxma Fresh Life is a new retail format that completely reconstructs offline supermarkets under the Alibaba Group, and is a new retail platform driven by data and technology. Boxma is both a supermarket, a restaurant and a food market.

Currently, Box Office has opened more than 60 offline stores in 13 cities, including Shanghai, Beijing and Shenzhen, and has opened different online and offline combined business modules, such as fresh food, catering, takeaway and supermarket.

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The biggest difference with traditional retail is that Box Horse uses big data, mobile Internet, intelligent Internet of Things, automation and other technologies and advanced equipment to realize the optimal matching between people, goods and fields, and Box Horse has its own complete logistic system from the supply chain, warehousing to distribution.

The stickiness and online conversion rate of Boxmart users are quite amazing. According to Hou Yi, online orders accounted for more than 50%, and mature stores that have been in business for more than half a year can reach 70%, and the conversion rate of online goods is as high as 35%, which is much higher than that of traditional e-commerce. At present, the ratio of online orders to offline orders in mature stores such as the Shanghai Jinqiao store is about 7:3.