First of all, what is O2O, the full name Online To Offline, also known as online and offline e-commerce, different from the traditional B2C, B2B, C2C and other e-commerce models. O2O is to bring the online consumers to the reality of the store to go: online to pay for the offline goods, services, and then go to the line to enjoy the service. By discounting (group-buying, such as GroupOn), providing information, services (booking, such as Opentable), etc., offline stores are pushed to the Internet users, so as to convert them into their offline customers. In this way, offline services can use online to solicit customers, consumers can use online to screen services, and there are transactions can be settled online, quickly reaching scale.

1.0 era of O2O: group-buying era, user group construction

In the first few years, "discount", "cheap", "cost-effective" is our impression of the O2O. We could save half of our usual money by purchasing movie tickets in advance through online group purchasing before going to the movies. With the help of group purchase, many merchants have realized free publicity and accumulation of brand through the Internet and mobile Internet, and introduced more customer traffic during the idle period of their stores. But the group-buying model itself has some drawbacks, such as the consumer experience is greatly discounted, low prices to attract users rather than relying on the real user experience, etc., decided the group-buying can not become the ultimate direction of O2O.

O2O 2.0 era: the era of burning money, the user habit cultivation

Next, "subsidies", "coupon" in our life circle. When you go out to take a taxi and use the APP, there will be "subsidies"; when you use the APP to order food, there will be "coupons"; when you scan the code and pay attention to the subscription number, you will send "gifts". In the O2O trend, the whole population entrepreneurship began to set off a new high tide. But the burning mode of O2O unsustainable almost become a **** knowledge, at the same time it also accelerated the speed of the industry reshuffle, more and more O2O platforms have collapsed, so many investors are beginning to look down on O2O. no matter from what point of view, the burning mode of O2O can not become a permanent model.

O2O 3.0 era: big data and intelligent era, the user experience first

A few months ago there was a media wrote: "After the rough development of the group-buying period, as well as the explosive growth of the burning mode, O2O how to healthy and stable development of the industry has led to a number of industry professionals to reflect y. The deep reflection of many industry players. Along with the continuous exploration of some enterprises, O2O is also taking a big step from the 2.0 era to the 3.0 era dominated by big data and intelligence, and they are becoming the future leaders of the O2O industry."

From the point of view of improving user experience, big data analysis and intelligent push can also save users' time cost and improve their consumption experience at the same time. Let's sniff the bar that only the analysis of big data is not enough to meet the needs of consumers, the user experience of all kinds of applications in the O2O industry is more important. Many platforms have lost orders because of registration failure and various problems in the process. Therefore, to smell it O2O mall in the user experience of this piece of spending a lot of energy, and strive to use the best product experience and maximize the value of the product for each entity store merchants to create their unique independent mall, can manage the direct store at the same time can open the market channels, the use of three-tier distribution system to expand the invisible market channel.