Fan Deng's study was renamed Fanshu.

Fanshu (formerly Fan Deng Shu) is a brand of Shanghai Huangdou Network Technology Co., Ltd. It was initiated in 2013 by Dr. Fan Deng, a former CCTV program host and visiting professor at Xi'an Jiaotong University, and was officially established in October of the same year. In 2018, "Fandeng Reading Club" was officially renamed as "Fan Deng Reading"; in 2023, "Fan Deng Reading" was officially renamed as "Fanshu", and "Fandeng Reading APP" was officially renamed as "Fanshu APP".

Fanshu provides users with knowledge services such as book essence interpretation, quality courses, and learning communities. The core product book essence interpretation helps users explain a good book in about one hour, supplemented by multi-dimensional consolidation content such as audio, video, graphics, mind maps, courses with the same name, and training camps with the same name.

Fanshu’s products and services:

1. Publishing: publishers that directly face users and ensure publications through “sales big data + brand influence + own channels” Explosion rate.

2. Content: Several major sections, such as "Fan Deng Lectures", "Extraordinary Intensive Reading Hall", "Li Lei Lectures on Classics", "New Parents", etc., have their own unique copyrights and a multi-content matrix Already have a prototype.

3. E-commerce: Based on existing brands and user groups, improve industry efficiency through new business formats such as live broadcasts and small stores.

4. Services: Online training camps, live training, offline training, and O2O link resources to provide a diverse reading experience.

5. Bookstore: Taking "content activities + experience" as the core service capability and core operation of the bookstore, we will create a new type of bookstore that provides users with better services.