This situation is mainly because these platforms occupy a monopoly position in their respective fields, so they want to gain benefits through big data killing. Previously, the US Mission's big data killing incident has caused heated discussion, but when this matter has not been resolved, Ctrip has been exposed to the phenomenon of big data killing. Some netizens said that these internet platforms are now using their own data advantages to start killing. The prices of many platforms for different users vary greatly. However, due to the monopoly advantages of these platforms in some fields, users have to endure these killings silently.

Subsequently, Ctrip also gave an official response, and the platform will never be killed. If relevant users or media have evidence of Ctrip's murder, they can provide relevant screenshots to Ctrip's customer service, and the platform will actively handle related incidents. Previously, Liang Jianzhang, the founder of Ctrip, also said that in terms of order price, Ctrip's pricing mechanism is too complicated, and a large number of third-party companies are superimposed on the platform, which leads to the same order, different companies offer different prices and different promotion prices at different times, so it will give the public a misunderstanding that there is a big data killing behavior on Ctrip platform. He said that Ctrip will make prices more transparent and open in the future.

However, for this response, users do not seem to pay the bill. Some users said that this is not just a phenomenon of opaque prices. Many people find that as the old account is used for longer and longer, some benefits and benefits will be less and less, but the new account can often have cheaper prices and more preferential activities.

Previously, the authoritative media also issued a document saying that merchants had too much personal information. With these personal data, the platform and users are in a more unfair position, and the user's right to choose and bargain will be damaged. In the future, regulators should strictly control the killing behavior of this platform and protect the interests of users.