scannable code query. One object and one code is a unique two-dimensional code given by Casio to watches sold through official authorized channels in Chinese mainland. We only need to use WeChat to scan the QR code of the instruction card to register as a member, and then conduct product verification to open the corresponding product information page, check the instruction manual and watch operation video, and inquire about the information services of nearby after-sales outlets. One object and one code anti-counterfeiting label, one brand product is given an anti-counterfeiting identity code, and consumers can pay attention to the official WeChat account of the enterprise by scanning the code to check whether the product is true or false, and further drain it. In various situations of product circulation, what enterprises really need is real and effective market and online and offline marketing related data. Through the anti-counterfeiting technology of one object and one code, enterprises can collect the big data of consumer scanning codes, analyze all kinds of big data produced and operated by brand manufacturers, and integrate them into the cloud system. Through such a big data system, enterprises can scientifically analyze the market, marketing and consumers.