Thought is the forerunner of action. Conceptual innovation is to keep the sharpness and openness of thinking, break the traditional thinking mode, and strive to open up a new situation in work with a new leap in ideological understanding.

To promote the development of news public opinion with concept innovation, we should carry out brand strategy in depth around key words such as authority, affinity and communication power, constantly enhance the credibility and loyalty of media brands, enhance the right to speak of mainstream media and amplify the voice of mainstream public opinion.

For a long time, the mainstream media represented by the party media has established an authoritative, serious and reliable brand image in the hearts of the audience. However, for the younger generation who are used to new media, compared with the dazzling and creative features of current media products, some mainstream media have a certain distance from them.

Mainstream media need to combine positive publicity with content operation, traditional media with new media platforms, adhere to the fundamental orientation of "party media+government resources+public services", ensure brand trust with authority, enhance brand loyalty with affinity, and build the core brand of mainstream media in the new media era.

Basic principles of news and public opinion work

The news meditation book of the Party is the forefront, the most direct and the most influential position in the ideological work of the Party, which directly serves the overall situation of the Party and the country.

The party's news and public opinion work is an important work of the party and a major event in governing the country and ensuring national security. His exposition on "five problems" in news and public opinion work systematically expounded the extreme importance of news and public opinion work to the development and long-term stability of the cause of the party and the country.

Doing a good job in the party's news and public opinion work is related to the banner and road, to the implementation of the party's theory, line, principles and policies, to the smooth progress of various undertakings of the party and the country, to the cohesion and centripetal force of the whole party and people of all nationalities, and to the future and destiny of the party and the country.