After years of technology accumulation and market cultivation, big data has moved from "hype" to landing. Global mainstream telecom operators are generally aware of the high value of big data, and begin to actively explore how to realize a large number of data resources in their hands. At present, the big data exploration of telecom operators mainly focuses on how to use big data to analyze user behavior, optimize network quality and promote business innovation. Qi Hongwei, founder and CEO of Data Hall, pointed out in an interview with People's Posts and Telecommunications that the internal use of big data often requires a large-scale transformation of the original system, which can not directly and quickly bring about income growth. In fact, telecom operators can use another way of thinking to get considerable benefits immediately without fundamentally transforming the existing system.
The State Council "sets the tone" for the development of big data
Qi Hongwei has more than ten years of experience in data mining research and development, and once served as the head of research and development department and senior researcher of NEC China Research Institute. "The essential feature of big data is not' scale'," he explained his understanding of big data.
At present, people generally have misunderstandings about big data. They think that when the amount of data reaches a certain level (TB level or PB level), it is big data. Actually, it is not. The standard to distinguish big data from massive data does not depend on its data volume. Technically, "unstructured" data is the most typical feature of big data. In real life, 80% of data is unstructured. Interpreting these data contains great commercial value, which is big data. From the business model, big data is a large amount of data about people generated by the mobile Internet.
Recently, Li Keqiang, Premier of the State Council of the People's Republic of China, People's Republic of China (PRC) hosted the the State Council executive meeting to discuss and adopt the Action Plan for Promoting Big Data Development, which set clear requirements for eliminating information islands, supporting the development of big data industry and strengthening information security.
Qi Hongwei believes that this is a great good news. "As a strategic resource for global development, big data will affect the world pattern like oil in the future. For China, big data is the foundation of the national strategic transformation and upgrading. It relies on the combination of data and Internet to reduce intermediate links and improve the operational efficiency of traditional industries. In the past, although some local governments or enterprises recognized the value of big data, they still had concerns about the development of big data: Can they do it? To what extent? Where is the' red line'? The launch of the "Outline" is equivalent to the government setting the tone for the development of big data-not only to do it, but also to be bigger and stronger. "
The closed loop of big data realization has been formed.
20 14 is the first year of big data commercialization, and many industries have begun to use big data to really generate value. Qi Hongwei believes: "Now it is very similar to 2006 and 2007 before the development of e-commerce. The market cultivation has been completed, the ecological circle has begun to take shape, and the business model has gradually matured. The door to the trillion-dollar big data market has been opened. "
Qi Hongwei divided the big data ecosystem into four parts: cloud computing service providers, data providers, data service providers and data users, and realized the shared business operation mode from "data flow" to "capital flow".
Among them, cloud computing service providers are mainly responsible for providing basic capabilities such as computing, storage and bandwidth.
Data service providers provide all kinds of data, including government big data (public security, transportation, etc. ), industry big data (telecommunications, finance, electricity, etc. ), Internet big data (user data of Internet companies, Internet public data) and offline big data.
"Now the network is generating massive data at any time, but many offline resources are not digitized, and these data are equally valuable." He revealed that the data museum has exclusively launched a crowdsourcing platform called "crowdsourcing museum", through which ordinary users can upload offline data such as photos and recordings and get certain remuneration. At present, the number of people in the "crowd hall" has exceeded 400,000 worldwide. These offline data have begun to generate value. For example, selfies help beauty cameras optimize beauty programs; A large number of shopping receipts analyze commodity price trends and promotional information; Voice data helps voice interactive system to improve recognition accuracy.
Data providers use the preliminarily processed big data to develop various applications, such as credit reporting, personalized travel and transportation services. He believes that "data applications will be' a hundred flowers blossom' and the scale is expected to reach tens of thousands."
The data service provider is the key to the closed-loop formation of big data realization, which has three functions: first, it connects the data provider and the application provider, avoiding the trouble of negotiation between the two parties; Second, the platform for summarizing big data will integrate big data from data providers in various fields, generate a value of 1+ 1 greater than 2, and realize data appreciation; Third, preliminary analysis, filtering and classification of big data. "Data service providers receive' wheat' from providers, but users need' flour', so the service providers have to complete the work of processing' wheat' into' flour'."
"Simply put, data service providers are equivalent to' data banks', receiving deposits from all parties, and then packaging these funds into different products, lending them to people in need, building a' lifeline' for data sharing, achieving a win-win situation in business and realizing a closed loop of big data realization." Qi Hongwei said.
Data Hall is the first and only big data service provider listed on the New Third Board in China. The founder of the team has accumulated technology in the field of big data for more than ten years and has a first-Mover advantage in the development of big data industry. After years of data source accumulation, they have obtained big data in many fields, such as financial credit reporting, traffic geography, artificial intelligence, and merchant prices. , established cooperative relations with many data providers and applications at home and abroad, and explored a set of business models suitable for China's national conditions.
How Telecom Operators Withdraw Cash from "Data Bank"
"Telecom operators are sitting on a large undeveloped" oil field "."Qi Hongwei believes that telecom operators have the unique advantages of rich dimensions, strong group, good continuity, full coverage of network behavior and strong correlation in mastering massive high-value data such as user's geographical location information, business activities, search history and social network information. "The key is how to realize these big data and realize data value."
Qi Hongwei analyzed and responded to several common concerns of telecom operators in developing big data one by one:
The first is the question of "Can you do it?" Now the country has clearly supported the development of big data and paved the way for telecom operators to develop big data from a policy perspective.
The second is the issue of "input and income". In cooperation with data service providers, telecom operators can profit from big data almost without transforming existing systems, and the expected value is expected to reach several hundred million yuan.
The third is the issue of "competition". Data service providers only produce "flour" but not "bread" and will not form business competition with telecom operators.
The fourth is the issue of "data security". Data Hall has created a unique model-it does not "take away" data from data providers, but only embeds software into data providers' systems, and finally only generates data results, and then provides relevant results to data application providers after being audited by data providers, effectively eliminating the possible risk of information leakage.
Qi Hongwei said that the obstacles that prevent telecom operators from tapping the value of big data have been removed one by one. They only need to "take a step forward" to embrace the era of big data with unlimited business opportunities.
"If the development of big data is a tens of thousands of meters marathon, then it has just finished 1000 meters." However, Qi Hongwei also pointed out that the development of big data has entered a period of rapid development. 20 15 will be a crucial period for all parties to lay out big data. In the next two or three years, the market structure of big data will be initially laid, and big data will usher in a rising period of more than ten years.
The above is what Bian Xiao shared about the realization of big data. Telecom operators just need to take a step forward. For more information, you can pay attention to the global ivy and share more dry goods.