It was McKinsey that first suggested that the era of big data was upon us: "Data, which has permeated every industry and business function today, has become a significant factor of production. People's mining and use of massive amounts of data heralds a new wave of productivity growth and consumer surplus." Gartner defines "Big Data" as massive, high-growth and diverse information assets that require new processing models for better decision-making, insight discovery and process optimization. Viktor Maier Scheinberg in the book "The Age of Big Data" cited a hundred examples, all to illustrate a point: in the era of big data has come to use big data thinking to explore the potential value of big data. One of the most classic cases is that Wal-Mart once did the "beer" and "diapers" research: Wal-Mart found in the study, a class of customers often in the purchase of diapers at the same time also buy beer. Seemingly unrelated to the two categories of goods is actually a social phenomenon caused by a lot of young couples, the woman at home with children, while the man went to the supermarket to buy diapers, usually incidentally buy some beer. 1, to help enterprises to improve the targeting of marketing, reduce the cost of logistics and inventory, reduce the risk of investment, as well as to help enterprises to improve the accuracy of advertising; 2, to help the city crime prevention, the realization of the emergency response capabilities. intelligent transportation, and enhance emergency response capabilities; 3. Help e-commerce companies recommend goods and services to users, help travel websites provide travelers with preferred travel routes, help buyers and sellers in the second-hand market find the most appropriate trading targets, and help users find the most appropriate period of time for purchasing commodities, merchants, and the most favorable prices; 4. Help medical institutions establish disease risk tracking mechanisms for their patients, help pharmaceutical companies Enhance the clinical use of drugs, help AIDS research institutions to provide patients with customized drugs; 5, to help the government to achieve market economic regulation, public **** health and safety precautions, disaster early warning, and supervision of public opinion. Data often allows you to find seemingly irrational and illogical but exists, and often occurs phenomenon. The above is Yimei Softcom in real life on the specific performance of big data to do the finishing touches. In the future, the figure of big data should be everywhere, even if it can not accurately predict the big data will eventually bring human society to which final form, I believe that the big data change will not stop.