The so-called "loneliness economy" is the consumer products, goods and services derived from loneliness, so how did the loneliness economy come about?
In fact, the most fundamental source is the fierce social competition and the accelerated pace of life, which has led to the collective anxiety of all social classes and ages.
The pressure of life makes young people tired of running around for a living, and they have no time to accompany their children, bringing about the loneliness of children. The children will be lonely on electronic products, so the cell phone with children, tablet with children, TV with children, spawned a wave of learning and entertainment products for young children to teenagers. And because parents don't have time to pick up and drop off their children, there are extracurricular hosting organizations ......
Also because of the pressure of life, many young and middle-aged people are busy at work, and we 80-90 years after the previous family planning policy, became the "loneliest generation! "to face the situation of a couple supporting four elderly people, it is said that our parents generation may be the last generation to personally support their parents, so think about it is indeed very heartbreaking, but the reality is that there are indeed many people uprooted from their hometowns, can not be accompanied by their parents, although some families will be the two parents to receive together to live, but after all, one side of the parents away from their homeland, a lot of parents have to support the previous generation of elderly people, the parents also have to support the previous generation of elderly people. Many parents also have to support the elderly of the previous generation. Therefore, the problem of lone children supporting their elderly needs to draw on the power of social pensioners to varying degrees. This is also part of the loneliness economy, from taking care of lonely babies to taking care of lonely old people. Each age group is lonely in its own way.
The main force currently consuming the loneliness economy is still the younger generation. The intensity of the work, the snail's pace, away from relatives and friends, leading to young people more and more alone, we actively refuse to ineffective socialization on the one hand, on the one hand, behind the hustle and bustle of the hope to leave their own freedom and serenity. In fact, sometimes we are also passive loneliness. We are all so busy that it is hard for us to find someone to have a coffee or go shopping. In the capital, if you can meet someone for dinner during rush hour, it must be a "life-long friendship". So, now we are shopping has become a brush a treasure, a sound, a hand. Chatting also directly into the WeChat video. We are not in the same city, want to see each other offline, it is really difficult.
In short, loneliness is something that everyone can't escape.
So what are the products of the loneliness economy that we consume?
Let's start with the Loneliness White Paper published by Pulse in 2017
In fact, this loneliness economy industry is still expanding and iterating day by day.
For example, the Netflix economy and the blind box economy, which have been hot and getting hotter, are actually products of the loneliness economy.
From this white paper, we can see that not only do occupation, age, family structure, and gender have an impact on our loneliness and the way we deal with it, but also that income determines how much loneliness we can afford to consume.
Business has moved from identifying demand to creating it.
More often than not, in the past, manufacturers designed their products to meet the needs of the masses in order to solve the problem of mass appeal. But now more and more brands are offering more in-depth services to niche markets. "Loneliness economy" carries the big data era of business express, so that the future business pattern is more exciting, marketing has not only products, brands, but also "special attention to the sense of privilege" and "read the sense of intimacy "It's not just about products and brands. For example: some APP platform, always at the right time, the right consumer products, to give you the right benefits, hidden to give you a kind of "attention to the pleasure" "read the pleasure", this invisible, delicate emotional marketing is the direction of the development of business.
On the contrary, those who specialize in cheating the feelings of the elderly, selling overpriced fake mattresses, fake health care products and other kinds of fraud, in fact, this is also the reason. Therefore, loneliness is a double-edged sword.
Under the influence of loneliness, we may be crazy shopping, brush drama, brush video, obsessed with Netflix, but also gullible to other people's "olive branch", and may even be bored and go astray. So we need to find an antidote for our loneliness.
The first thing you need to do is to find a solution to the problem of loneliness, and then you need to find a solution to the problem.
When you are alone, it is loneliness that is lonely, and it is also freedom that is natural, and it is able to penetrate the surface to walk into your heart.
Loneliness can be accompanied by books, relaxation of the spirit, enrichment of the heart and brain, to experience the interaction with the text and the author, wonderful and moving.
Loneliness can be accompanied by yourself, do what you like, without any utilitarianism and the so-called purpose, do not have to study, do not have to think, do not have to account for, and thus better able to feel the inner peace and abundance.
Lonely with the body as a companion, their favorite sports, not than win or lose, not for the clock, and the body and the body to talk about a love affair, no matter when and where to experience the feeling of heartbeat. Let the body within the hot blood boiling, feel the power of life and wonderful.
When you are alone, you can be accompanied by friends, put aside the fame and fortune, there is no envy and jealousy, only the interaction and flow of emotions, accompaniment is never blocked because of the distance.
Loneliness can be accompanied by favorites, from meow star wanker, to a variety of reptiles, or flowers and plants, as long as the long companion must be deep love, with emotional support, lonely is no longer terrible.
In fact, the antidote to loneliness is: enjoy the loneliness, not necessarily to find a companion, loneliness itself is very good.
The future of the loneliness economy is very much on everyone's mind, so what are the opportunities for wealth creation that we can get from this?
To be clear, for each of us ordinary individuals, there is no business giants top thinking, and can not assert what business is the most profitable. But we can treat ourselves to loneliness while we enjoy it. As the saying goes, a thousand words are not enough, but the only way to solve a thousand sorrows is to make money. In the big market of the loneliness economy, what options do we have to make some extra money for ourselves?
According to my observation, there is a wave of the most easy to get started in the side business, see if there is wood there is your favorite:
1. Voice masseur: If you have a voice like Faye Wong, or you can learn to beautify their voices, you can try to be a voice masseur, to put it plainly, is to tickle the ears with the voice, so that people's ears are pregnant. Although now the artificial intelligence reading software is also more and more perfect, acceptance is also quite high, but the real sound of the voice is most capable of tugging at the heartstrings. Just like we listen to sleep software "small sleep" in those sheep counting lady's voice. Or more broadly, it is a variety of listening to consume readers.
2. Individual IP: no matter what skills you have, can be taken out to show a show, although a sound, a hand is already very moderate commercialization platform, but our WeChat butterfly number or give each individual more opportunities to show. As long as it is what you love, love non-insistence. If you like it, you keep doing it, and you will always meet people of the same frequency. From now on is not lonely. It is not important to play or not to reward, and it is more important to be happy.
3. Product evaluator: If you are an online shopper + segment hand, love to shoot and share, now many online shopping platforms will ask some niche netroots to evaluate their own products and output evaluation, this is still not the same as the previous brush praise, although the purpose and form are the same, but from the consumer's point of view, this evaluation is more appealing, so it is also a merchant and the evaluation officer are happy to see.
4. Shoot the picture people: If you are good at photography, you can cell phone to shoot cut all kinds of pictures, submitted to the network gallery and other various platforms, the threshold is not too high, but you can accumulate experience, and slowly shoot the flavor and characteristics. Earned remuneration at the same time can also fulfill their own hobby, have a good lying earn income.
5. online class assistant: now knowledge anxiety has been all-age coverage, so many online classes, online learning platforms, so many super IP, students hundreds of thousands of millions of students, naturally need more than N online service personnel. In fact, these people are usually converted from learners, so they like, in what course of study, you can also try to look at doing a part-time job, investing relatively little time and energy, both to strengthen their own learning, but also to help others, and by the way, to get some financial returns. It is also good!
PS: Although the side business has charm, be careful not to trust the network recruitment of those information, most of them are hanging sheep's head, selling dog meat, or false fraudulent information. There is a need to be involved, be sure to keep your eyes peeled, multi-party inspection and consultation, to avoid risk. If necessary, seek legal help.
In front of the screen, dear you, at this moment, you lonely?
In fact, we should take the initiative to pursue loneliness, remove the flashy, for our mind "dust removal", live out the real themselves.