"Geely has Geometry and Extreme Kryptonite, why push a Galaxy?"

"It is true that a little bit to see the operation of the Geely Galaxy, said the new series, but always a little bit of a new brand flavor"

"Originally thought that the mid-range sedan should be very stunning, I did not think that it is still a concept car, the Galaxy L7 is a little bit out of the ordinary "

"Looked at the microblogging comments, feel very sad"

......

Last week, Geely unveiled its mid-range and high-end new energy series Geely Galaxy in Hangzhou, which drew a industry and the outside world about this big discussion, mixed reviews, public opinion voices are many and varied. Positive praise goes without saying, but as those statements listed at the beginning of the article show, there are actually a significant number of voices that don't understand the arrival of the Geely Galaxy.

As a longtime in-depth researcher and observer of Geely, the author thinks he knows Geely that well. So in this article, I would like to talk about the emergence of Geely Galaxy and the real logic behind it from my personal understanding of Geely, from several communications with Geely executives, and from the public opinion of the outside world on Geely Galaxy.

Is Geely Galaxy a brand? What is the significance?

As the outside world suspects, Geely has so many brands, why push a Geely Galaxy and make such a big deal of the strategic launch? Although the mouth says it is not a new brand, but the body seems to have done a new brand should have action: changed a new design language, released a new brand logo, and a new sales model.

First of all, it should be clear that the Geely Galaxy is really just a new energy series under the Geely brand, and has never been called a brand new brand, sort of like BYD's Ocean Series or Dynasty Series. After all, the logo is only a distorted version of the Geely six-pack logo, and the rear of the car also hangs the GEELY logo, the operating team is still the Geely car brand team.

Already in the multi-brand strategy has suffered, and has returned to a Geely Geely will not be rash to split the Geely brand again. Geely executives have also said that the reason why it is a series rather than a brand is that they also want to stay focused on one Geely, to make the mother brand bigger and stronger, and to realize the value upwards.

As for the outside world that Geely brand is too much, the main reason is also because in recent years, through many acquisitions and integration, the formation of different corporate entities. Of course, this "many" is only the brands under Geely Holdings, and not directly related to Geely Automobile or the Geely brand.

From the point of view of the composition of Geely's sales, there are four major brands: Geely (including Geometry series), RuiLan (new energy), Link (China's new high-end brand), and Krypton (high-end intelligent pure electric brand), each of which has its own independent company, team, and faces a different segment of the market and the population.

Geely brand, Geely Geometry, Geely Galaxy belong to a Geely brand system, Galaxy belongs to the Geely brand, positioning for the price of 150,000 yuan to 300,000 yuan of new energy mid-range and high-end series, divided into large mileage PHEV L series and intelligent pure electric E series, by 2025 will launch seven products.

Geometry is Geely's mass-oriented brand, focusing on 150,000 yuan of pure electric series, including the future of the entry-level segments of the market from fuel to new energy, Geometry series will play the role of the past Geely Vision series of duties, after all, in the 100,000 yuan of the following segments of the market, do a good job, but there are 30,000 or 500,000 sales, the brand also has a very large support for the sale of the brand.

Geely brand's fuel cars such as the China Star, Dihao, Bo series, Color series, etc. are divided into the Jixing series, consolidating the traditional fuel car market, before the new energy share of more than half of the fuel car on the enterprise's role in supporting can not be ignored. In the future, there will be no brand new products and series added under this series, and only need to iterate and upgrade the products according to consumer demand.

Geely brand internal executive level people said, such a division and adjustment, the structure of the internal is more clear, whether it is the team and marketing level, in fact, more conducive to the development of the work, because each team is able to find their own work center of gravity. In addition, the outside world to Geely's perception should also have a clearer vein, to avoid like the traditional international manufacturers, clinging to the past brand image and cognition, in the new energy track of the transformation of the delay in the results.

And regarding the significance of the Geely Galaxy, it must also be a product of the trend of the times. Geely in fact in the new energy action progress very early, whether it is the blue Geely action in 2015, or the geometry of 2019, including the blue Geely action in early 2021 after the birth of the pole kryptonite after the split in two, are Geely in the new energy track of the crawling and rolling.

If Geometry is the exploration of new energy, and Extreme Krypton is the validation of the right path of new energy, then Geely Galaxy should be counted as the second stage of Geely's new energy to enter the rapid development - built on the general environment and foundation of transformation promotion, industrial evolution and market demand, both previous experience and lessons learned, as well as Driven by technology and the factors of the times, the establishment of a new sequence is not necessarily a bad thing.

So the purpose of the arrival of the Geely Galaxy, but also in the current rapid development of the new energy market, so that the Geely new energy products to further labeling, from the image, products, channel services can give everyone a refreshing image, "Speaking of the Geely Galaxy, is a high-value new energy, not a traditional fuel car."

First car Galaxy L7 has no technology? Is it worth it?

Before the release of the Galaxy, the tone is very high, such as streamlined very good-looking mid-level sedan Galaxy Light, such as marketing posters in the "looking up at the Milky Way" alluding to BYD's look up, and the eve of the Galaxy's release of the constant output of the "pierce the sky" technology to pull the Galaxy L7 to a higher level. "The arrival of technology has raised expectations for the Geely Galaxy.

But the first model as a class A plug-in hybrid SUV, the price down to 200,000 yuan class or even below, really a lower everyone's expectations of high-end. In particular, many netizens seize the Galaxy L7 resembles the Bo Yue L point not to let go, that the Galaxy L7 still has the shadow of the oil car, should not be associated with 130,000 yuan Bo Yue L, Geely Galaxy series of the first model should not be so hasty.

It can actually be admitted that the Galaxy L7 does use a part of the molds and parts with the Bo Yue L***, and even according to the planning Galaxy L7 may be the Hi-P version of the Bo Yue L, only under the new product sequence, it has a new name and mission. But the Galaxy L7 can't really be compared to the Bo Yue L in terms of product power, and the claim that it's a shell change isn't true, not to mention the fact that some of the "black people" are spouting off about the oil-to-electricity conversion, which is really a load of crap.

The Galaxy L7 has its own unique design language and attributes, as well as a more neo-powerful interior and configuration, which is key to differentiating Geely's past fuel products. Coupled with the e-CMA architecture, which is supposed to be a fuel-electric **** born architecture, standing in Geely's point of view to use more generalized molds and parts, reduce R & D and manufacturing costs, and in turn give more configurations and features to the consumer, which is actually a conventional operation in the history of the development of the automotive industry.

So we can't deny a model because of the similarities in some places, for a product is not worth it, we still have to look at the specific embodiment of the product power, we also have to look at the price and value ratio of the product, and we also have to look at the product to bring the user whether there is a better experience.

In fact, through the Galaxy L7, Geely has updated a series of new energy technologies. For example, the new generation of Thor electric hybrid 8848, such as the God Shield battery, and the Galaxy N OS system, involving the current users are most concerned about the powertrain part, the power battery and intelligent cockpit part. There is also a part that belongs to the comfort experience, such as the passenger seat of the queen, passenger 16.2-inch center control entertainment screen.

While the 8848 always smells like dirt, the upgrades of the new generation Thor can be said to be there for **** to see. Outside the least favorable 1.5T three-cylinder has been switched to a 1.5T four-cylinder, record 44.26% of the peak thermal efficiency of the production, this is from the voice of the consumer, if you do not like it, change it, Geely in the correction of errors really have no words, which is also the best way to plug the mouth.

The 3 DHT Pro matched with the engine also ushered in a new change, realizing the world's first P1+P2 dual-motor overclocking drive intelligent electric drive, the two-drive combined power reaches 287kW to achieve a balance between performance and fuel saving, coupled with self-research and with predictive energy management system, the energy saving rate can be increased by up to 15 percent, and the performance is maintained at the same time, but also to achieve only 5.23 The CLTC has a combined range of 1,370 kilometers.

Shield battery looks a little something, such as no fire and no explosion, can enhance the battery life of 20% of the self-research BMS, the limit of the whole scene safety, "mother and baby level" human battery radiation safety, intelligent cloud big data monitoring and other eight protection system, in the battery safety this piece, Shield is true to its name.

Another Galaxy N OS system, after absorbing the Meizu Technology Intelligence team, Galaxy can be said to have ushered in a new change in the car end. The new UI style and beautiful silky Galaxy micro-animation effect, the car body experience should be able to reach the level of Huawei's car machine, while the distributed operating system, the future of the car, cell phone, smart wear, smart home interconnection experience, there should be a qualitative leap. Geely executives also mentioned in the interview, this time the car machine system should be the current than the best use of the existence of the car machine, able to turn the outside world on the Geely car machine slots into highlights.

Added to the intelligent driving field, based on Geely satellite "heaven and earth" version of the Galaxy intelligent driving program, in 90km / h high-speed cruising, the face of a stationary target can be timely braking, much higher than the current industry-leading 60km / h speed. Geely's self-developed centimeter-level satellite high-precision positioning module will also be in the future to achieve accurate positioning never lose contact.

So from the product power level, Galaxy L7 positioned in the A-class SUV market, the main competition BYD Song PLUS, the main price may be in the 150,000-220,000 yuan will be very worth it, at least from the product level, the Galaxy L7 than the BYD Song to be quite strong. Especially fuel consumption and performance, don't look at the BYD Song table show only 3-4 more oil, but according to the bear fuel consumption owners of the actual test data synthesis, the Song's fuel consumption is basically also to 6-7 oil or so, full of oil and full of electricity CLTC integrated range, or Galaxy L7 slightly better.

By the way, the launch of the Galaxy L7 only opened the booking, and did not announce the price, which is really a bit unexpected. Of course, do not announce the price of Geely's considerations, that is, now the price war is in full swing, the current market level and the next month the policy level of action is not clear, set a low impression of the Galaxy brand and Geely's profits there is an impact on the set high and is not conducive to competition in the market. So the first blind order to collect a wave of user orders, and then according to the number of blind users and the market price competition trend to final decision.

The outside world thinks that Galaxy has a lot of grooves, so what is the future?

Actually, Galaxy has had a bit of Netflix potential since the brand was conceived.

First, Geely is already a leading independent brand, and its big moves are bound to attract widespread attention inside and outside the industry. Secondly, Geely's new energy layout for many years, should also have some results and expectations. The third is the Galaxy Light prototype, which is really very stunning and generally well received for its styling, which is also a show of confidence in Chinese car design by Chinese designers.

Besides some of the slots mentioned in the article above, and the gap between the outside world's expectations of the Galaxy and the actual value of the results presented, is the root of the source of the slots.

And fundamentally, Geely Galaxy's gestation time was not sufficient. From the beginning of the year to the launch of the brand series and products at the end of February, the emergence of the Geely Galaxy is actually very urgent, so urgent that outsiders think that it is a bit rushed. That's a big reason why the outside world was a bit lost when the Galaxy L7 was introduced as Galaxy's first product.

But grooves are grooves, and the Galaxy L7 will naturally be a non-issue if it ends up with a very strong price tag. Geely has been preaching high value for a long time, and has lost sales in the last two years by discontinuing lower-end products, but the brand value did get a strong boost with series such as the China Star. Personally, I'm bullish about the future prospects of the Galaxy lineup.

First of all, from the name and positioning, Galaxy's new series is no big deal, strengthening the new energy label without opening a whole new brand, Galaxy in the form of a series under the Geely brand, is wise.

Just as Changan and Great Wall include Mercedes-Benz and Volkswagen and Toyota, the OX, EQ, BZ and ID. are all new series under their parent brands. This path has proved to be a ****ing knowledge - retaining the equity of the original brand while presenting a new image in the new automotive era, where change is good.

Secondly, Geely's technology brings expectations, as mentioned above, the Galaxy L7 technology, especially in the plug-in hybrid field, Thor's technical strength performance is also absolutely leading, solving a lot of hybrid cars "energy-saving is not performance" pain points. Coupled with the strength of the e-CMA architecture, including the guarantee of battery safety, the L series should be able to usher in a better future along with the general trend of the PHEV market.

And then there's the E-series sedan, which should be able to send ripples through the market, at least when the production version of its prototype, the Galaxy Light, hits the market in the fourth quarter of this year.

Behind this car or this series is the support of Geely Holding's intelligent pure-electricity vast architecture - a pure-electricity architecture that has already given birth to the Kryptonite and smart brands, and the results have already proved the leading strength of the trinity of hardware layer, software layer and system layer.

The E-series sedan will be the first car to bring together all of Geely's new energy technologies and deposits. technology and precipitation, become Geely towards the new energy track set.

It is worth mentioning that the Geely Galaxy and Galaxy Light prototypes on the design of the heritage and interpretation of traditional Chinese culture, the country's cultural self-confidence once again skillfully displayed.

Combined with today's booming new energy market, Geely has tasted the past in the new energy track geometry of the rash and three-cylinder machine does not respect the market feedback of the lesson, this time through a comprehensive correction, will certainly go all out to achieve a fresh start.

Personally, I always believe that Geely Galaxy is not understood by some people at the beginning, and even misunderstood is normal, and the same is true of the Link and Kryptonite at the beginning of the birth. And from the Galaxy blueprint depicted at present, after the market competition deep water, there will always be new cracks and opportunities, new energy track bayonet fighting really began, fierce battlefield is more able to find where the heroes are.

For the future of Geely Galaxy, there is no need to rush to negate, but also have to wait and see.

This article comes from the author of the car number car commune, copyright to the author, any form of reproduced please contact the author. The content only represents the views of the author, has nothing to do with easy car