1, market demand: with the development of information technology and the increase in corporate emphasis on data analysis capabilities, accounting professionals with big data analysis skills have a high demand in the job market. The accounting industry is gradually becoming digital and intelligent, requiring more professionals who can combine big data technology for financial decision-making, risk control and business optimization.

2, composite skills: learning big data and accounting, students can master financial accounting, management accounting and other traditional accounting knowledge, but also learn statistics, database management, data mining, big data financial analysis and other related courses, such composite skills are conducive to broadening the field of employment, enhance competitiveness.

3. Employment Prospects: Graduates of the program can be engaged in a wide range of jobs, including but not limited to data analysts, accountants, financial analysts, auditors, risk managers, etc., and can find job opportunities in banks, insurance companies, accounting firms, consulting firms, and various types of enterprises and institutions.