The Palace Museum recently held a press conference. Dan Jixiang, director of the Palace Museum, said that in the fourth quarter of this year (the end of June, 5438+10), on-site ticket sales will be cancelled, and the whole network will be sold, so as to finally realize "time-divided ticket sales, time-divided visits and effective control of audience flow".

This practice of the Palace Museum is mainly due to the consideration of "current restriction", which encourages tourists to visit the Palace Museum at different times and at different peaks. The measures to restrict the flow of 80,000 people in the Palace Museum began on 20 15, and have been restricted for about 90 times so far. Online ticketing started earlier. As early as 20 1 1, the Palace Museum began to sell tickets online. For the whole network ticket sales visit, the Forbidden City can be said to be ready for a long time.

"Come on, let's go to the Forbidden City to see people." As an ordinary tourist who can skillfully use the Internet, from the perspective of tourists who have no difficulty in purchasing tickets online, this can really avoid the situation that tourists gather in the Forbidden City every Golden Week and small holiday to a certain extent. Every small holiday, there are many scenic spots with only crowded photos, which not only makes tourists feel annoyed, but also brings great pressure to the scenic spots. The practice of restricting the flow will undoubtedly make tourists who buy tickets better appreciate the charm of the Forbidden City, and also protect the rights and interests of ticket buyers to a certain extent-the total amount of resources remains unchanged, the number of people decreases, and the per capita resources increase.

However, this approach also has some disadvantages.

First of all, there are many people who can't buy tickets online as skillfully as I do, and their ticket purchase becomes inconvenient. Many people who visit the Forbidden City are elderly people, so it is difficult to buy tickets online. However, in order to solve the problems of no smart phone, no wireless payment ability, unable to change the itinerary, and meet the needs of special people such as strong admission demand, the Forbidden City plans to set up a comprehensive service window that can make up tickets at the noon gate.

Secondly, once the flow is restricted, there will inevitably be illegal ticket sellers such as "scalpers" who buy tickets in large quantities, seize the ticket resources, and then sell them to tourists at high prices, and ultimately the interests of tourists will be damaged. Therefore, it is necessary for the Forbidden City to strengthen the supervision of ticket purchase and try to avoid giving ticket sellers an opportunity.