Amazon conversion rate is one of the most important metrics to measure the effectiveness of sales on an e-commerce platform. A higher conversion rate means that more visitors actually purchased a product or performed the intended behavior, which is a positive result for merchants. A low conversion rate could mean that there are problems with the design of the product page, pricing, product descriptions, etc., and that improvements need to be made.
Merchants can improve Amazon conversions in different ways, such as optimizing the layout and design of product pages, providing clear and engaging product descriptions, adding high-quality product images, providing customer reviews and ratings about the product, and offering convenient purchase options. By taking these steps, merchants can increase visitors' willingness to buy, which leads to higher conversion rates and ultimately increased sales.