If you are planning to buy a car, and then turn a few 4S stores, will not have such a feeling: it seems that in addition to the logo and the appearance of the design difference, the car's function, configuration is more and more like. Whether it is the sales pitch, words must be connected to the car, intelligent, or sit in the car's big screen, voice control, and even the logic of the menu have extremely similar settings. Here in addition to the supplier on that a few other reasons, in fact, also reflects a problem, the future of the car may be moving towards homogenization, at least in the function of the difficult to have a big difference.

If air-conditioning, audio, and other comfort features that began to be available in the last era make cars a little more similar, then the new era's vast array of connected and intelligent equipment is starting to blur the lines between different brands and types of cars.

The roots of this trend, I think, can be traced back to the invention of the automobile. Undoubtedly, the car was born to improve the efficiency of people's travel, with the progress of technology, enjoyable features gradually enriched, luxury brands also came into being, so the car has also become a symbol of status and wealth, and really break such an important shift in the "class curing" is the development of AI and big data technology, which gives cars more The car's role has once again returned to being a tool, and commuting has taken up less and less of it.

Through the network, the car can realize more connected, such as consumer behavior, and smart home communication, driving assistance, etc., in accordance with the more fashionable call, the car is to the intelligent mobile terminal evolution, when the function of the car reaches a certain level of quantitative, the difference between it and our cell phone is only the size of the difference, and on behalf of the wealth, the status of the role of more can only rely on The role of wealth and status can only be represented by the luxury decoration of "wearing gold and silver". Therefore, the car for ordinary consumer demand will become more and more like, and only ultra-luxury brands can through the accumulation of history, the use of materials on the different stick to the final unique.

In fact, now both traditional car companies, or car-making new forces of design and development, there has been a trend of substantial homogenization, including design, layout, systems, etc. are gradually showing a high degree of consistency. In the car system developed by several domestic technology companies, the operation mode and logic structure of the car machine interconnection is also inevitably have a high degree of similarity.

The design of "minimalism"

The design of a very popular saying, lessismore, less is more, but this is still based on the modeling and functional design to talk about, and when all the functions are integrated in a screen, the space left to the styling designer in fact, is very limited, into the car! is two screens, the price of 70,000 to 80,000 yuan and more than one million yuan car, most of them can not escape such a "destiny", no way, who let us are accustomed to the way the screen.

Such "minimalism", in fact, has nothing to do with the design, but the development of technology on the user's habits, and then changed the concept of car.

The introduction of large screens has a lot to do with cell phones. Our reliance on cell phones is directly transferred to the interior of the car, so the most intuitive way to seamlessly front street up the phone and the car is to use a screen design similar to the phone and integrate all the functions into it, and naturally, the one who opened up this kind of operation was Tesla's modelS, and since then, the influence on the interior design of the automobile circle has been overwhelming.

The similarity of interaction

The interaction mode is now developing in the direction of more intelligent, to put it bluntly, the touch has been "Otto", voice is the future, if a car does not support voice control, are embarrassed to say it is a new car. Interaction from physical buttons, to touch screen, to voice, can be said to comply with the ultimate goal of human communication, but also, therefore, become never so unified.

I believe, but all tried the latest automotive products, you will certainly be very familiar with a sentence: "Hello,......", this is all the car machine voice control is very consistent with the wake-up call, because they are behind the supplier is nothing more than Ali, Baidu, Tencent, Huawei and other domestic technology companies. Tencent, Huawei and other domestic technology companies, and voice control functions, in addition to driving, is almost everything. Switch windows, air conditioning, audio control, and even accompanying chat can be, but if you ignore the brand, in fact, you see the introduction of the function is almost the same, the realization of the way is also similar.

The only difference we can feel may be the icon UI design pattern is different, the difference in response speed, obviously this has more to do with the processor speed and bandwidth, and as long as upgrading the on-board processor and increasing the bandwidth can be improved. Just like the iPhone and Android, the actual use of the process, specific to the function and there is no substantial difference, just running speed and smoothness of the problem. WeChat is still WeChat, and Weibo is still Weibo, and it doesn't make any difference because Apple and Android are different.

When voice communication is more natural and smooth, and the operation is smarter and more user-friendly, it won't be necessary to get used to getting into either car at that point.

Is your car younger?

While the main car buyers are still greasy middle-aged people with a certain amount of accumulation, the two words I heard most at the launch of the new car were "young". Yes, who does not desire to be young, who does not miss the time of youth, a "master of the green back" said a lot of people's sighs, so the slogan of rejuvenation frequently appeared in the compact car, medium-sized cars, luxury cars, it can be said that the concept of rejuvenation is to cover the needs of all ages, but also the most enthusiastic concept of the car companies.

So, the sharp lines, exaggerated front face, previously mentioned a variety of trendy operating methods can not be missing, but look at the people sitting in the car, seems to be with the young is not too match, as long as the hands of the generous, to find the feeling of youth is not too difficult.

The key point is the change carried by the rejuvenation, the real reason behind the rejuvenation is the result of the rapid development of technology. The car has to change accordingly with the use habits of the mainstream consumer group, which is the real purpose of rejuvenation.

Written in the end

Found it, whether it is the design of the screen supremacy, or the interaction of the more and more "fool", as well as from the concept of car-making to the dissemination of the youth must be emphasized, in fact, is derived from the user of intelligent and tool attributes of the strong demand for the occurrence of. That's why we find that the personalized elements of cars are suddenly few and far between, and there is always a sense of déjà vu when entering a different car. I think this is an inevitable result of the development of AI technology and network technology, resulting in the return of the tool attribute of the car.

Technology is the first productive force, technology also makes life more and more simple, if the internal combustion engine to promote the molding of the car, then now the tide of intelligence is to promote the car to another dimension of the evolution of the driving force behind the scenes.

There is a view that there are fewer and fewer interesting cars, in other words, sitting in ten cars as if they were as similar as one car, and even when writing test-drive content, you will find that it seems to be the state of changing the name of the car, and the descriptions can be changed without having to change. Frankly speaking, the fact may be so "cruel", in the future, people are more concerned about how much the car can contain the ability to be associated with other scenarios of use, rather than status symbols or driving qualities, because the breakthroughs in intelligent technology and the popularization of the application of the car is bound to weaken the connotation of the original car, and increase the value of the more mobile tools. The value of the car.

This article was written by the author of AutoNavi, and does not represent the views of AutoNavi.