WeChat for the enterprise means what, it not only means marketing, it but more means the enterprise brand in order to make the brand do better! It means service, it means big data, it means e-commerce, it means business model change, it means the first opportunity of the mobile Internet. And we joined the WeChat group, it is more like a corporate showroom, it shows all the corporate culture, image, brand, we are more for the customer every day, each WeChat friends to send some positive information, so that I can better interact with customers. And the advantage of WeChat is also have a so good interactive function. WeChat positioning, value! 1. Different people, different services, we do WeChat marketing, not to take everyone as our customers, but to be targeted. 2. Playing WeChat is not just to sell your products to others, but to provide value for others. 3. Do WeChat marketing, and not a momentary interest, play two days, three days after the annoyance, no matter, think up and then go to play the process, but a persistent process. WeChat marketing model: WeChat is still a process of figuring out, at present, China will be, not really successful cases, but if you plan a business model to do, to achieve the effect is absolutely beyond imagination. Currently the use of WeChat marketing has the following 3 points 1. drift bottle marketing 2. location signature 3. micro-group marketing WeChat to learn is creative, business owners need to understand that learning WeChat is not to learn how to do each step of the specific how to do, but to learn how WeChat and traditional business combination, learn its business model, planning, marketing model of their products. Corporate values: The power of the seed, "The reason why the sacred wood on Alishan is big is because it was decided 4,000 years ago when the seed fell into the soil, never 4,000 years later. How big an enterprise can be, rather than how big it is when it is done, but when it is only started, it is known according to the vision of the enterprise. How big a man's mind is, how big his career is, and how big a woman's mind is, how big her happiness is! The cause determines the pattern, the mind determines the future. As the new economy Internet era, generally very successful industry, their general selling is not a product, is the culture, story, emotion, service. Their company positioning is not what products are sold, but to sell a product to the industry leader, sold to the industry first. When the brand reaches, only then will attach some more. For example: when people buy books, they will think of Dangdang instead of going to Taobao; when people want to buy decorations, they will think of Aiyaya; when people talk about e-commerce, they will mention Jack Ma. These cases tell us: 1. always avoid and powerful rivals in the same field in the same way to do the same thing, 2. enterprises can create more asymmetric situation the more favorable and today's enterprise cross-border, alliance, segmentation, product chain extension ...... enterprise competition, not the competition of individual enterprises, but the ecological jungle ecosphere and the ecological chain competition. The competition of the ecosphere and ecological chain in the ecological jungle.　 Competition from the past market competition, product competition, into the entire network of the new economic era of ecological environment competition. Brand curing in the category, with the development of the category development, with the demise of the category and demise. Just like a big tree, each branch represents a category, each category has a strong brand. Enterprises, like a tree, should develop different categories to create different brands in the customer's mind, and eventually grow into a deep-rooted (y rooted in the customer's mind) brand tree!