The mark is a 23 percent drop.
With a bare-bones price of $299,050, a purchase tax exemption of $26,465, and a little bit of license fee, vehicle use tax, and insurance, the car is expected to arrive at less than $310,000 in price. Although Musk has claimed that "will be about one-third lower than the price of imported cars" is a bit far, but this price is really quite competitive.
Competitiveness depends on who you compare it with
In 2018, the median disposable income per capita in China was 24,000 yuan, and 36,000 yuan for urban residents.In 2018, the median income per capita in the United States was 33,000 yuan, which is almost 228,000 yuan according to the latest exchange rate.The Model 3 is priced at 39,990 yuan, which is less than 290,000 yuan, compared with the domestic Tesla, which is expected to cost less than 310,000 yuan. less than 290,000 yuan, and the domestic Tesla price is basically the same.
Taking the BMW 3 Series, for example, which starts at about the same price as a domestic Tesla, the latter arrives at a price of at least 340,000 yuan. In the five cities of Shanghai, Hangzhou, Guangzhou, Shenzhen and Chengdu, buying a Tesla also allows you to enjoy the benefit of direct licensing for new energy vehicles without bidding, which saves another 13,000 to 89,000 yuan.
When you do the math, the Tesla is still a bargain.
Secondly, the cost-effectiveness also depends on the cost of use
We take 100,000 kilometers as an example to do a simple calculation for the cost of use of the Tesla Model 3 and BMW 3 Series.
The official introduction of Tesla Model 3 shows that it costs 7.5 yuan per 100 kilometers if you use a home charging post. If you use Tesla's self-built "Supercharger", it costs $36 per 100 kilometers. Therefore, the total cost of 100,000 kilometers is between 0.75 million and 36,000 yuan. Let's take a look at the maintenance costs. Tesla currently implements a 4-8 year warranty, maintenance on demand, according to some owners estimate, every 20,000 kilometers of maintenance 0.3 million yuan, 100,000 kilometers of total maintenance costs in about 15,000 yuan. The total is no more than 51,000 yuan.
If a BMW 3-series fuel consumption of 10L per 100 kilometers, according to today's Shanghai oil price of 8.1 yuan to calculate, every 100 kilometers need to fuel 81 yuan. Assuming that oil prices remain stable for the next five years, 100,000 kilometers will cost 81,000 yuan. The website "Aika Auto" estimates the maintenance cost at 21,000 yuan. The total is 102,000 yuan.
Based on this idealized algorithm (which does not take into account repairs or replacement parts, etc.), the cost of ownership of the Tesla model 3 is half that of a BMW 3 series.
Of course Tesla is not without its flaws, electric cars depreciate quickly because of battery life. On the used car platform, a BMW 3 Series that has driven 34,000 kilometers so far in 2017 is priced at 228,000 yuan, about 60% of the price of a new car. The same three-year-old Tesla Model S with 30,000 kilometers sold for 390,000 yuan, only fifty percent of the price of a new car.
Tesla goes head-to-head with the ABBs
The real concern about buying a Tesla isn't really about the monetary cost: there has to be a place to install charging piles in a small area, there's a line at the charging station and a wait of several hours for charging, you have to be careful to plan a path for a long distance trip, mileage is discounted by 80% in the cold northern winters, and the battery warranty only guarantees 70% of the range... ...
To look at the sales comparison between Model 3 and ABB competitor models in China before the price cut: from the data of the traffic insurance, the number of Model 3 licenses in the country from January to November 2019 was 29,100, and the Audi A4, BMW 3-series, and Mercedes-Benz C-Class totaled 397,000, with a sales ratio of 0.073. Beijing, Shanghai, and Guangdong's The ratio is the highest, at 0.31, 0.24 and 0.14 respectively, but still well below the average values for the US (1.5) and Europe (0.4).
Even though the price of a car has dropped to 300,000, the entry line for luxury cars, consumers in the north are still thinking, "For the same price, buy a Tesla, or a Mercedes-Benz BMW?"
When the Tesla drops to 250,000 yuan, the question for middle-class consumers, at least in first-tier cities, may become, "Is it better to buy a Tesla or a fuel-guzzler?"