First of all, to have a certain understanding of their own products, do a detailed copy presented in what place what type of tent is needed, the corresponding construction and installation of the use of methods, etc., so that the user takes a look at it to know, to reduce the rate of failure to jump.
Introduction: outdoor tents are propped up on the ground to shelter from the wind, rain, sun and for temporary residence of the shed, mostly made of canvas, together with the support of things, can be removed at any time to transfer. Tent is carried in parts, arrived at the scene to be assembled, so, need a variety of parts and tools. Knowing the name and use of each component and familiarizing yourself with the construction of the tent will enable you to set up the tent quickly and easily. Outdoor tents are mainly leisure tents, camping tents, alpine tents, advertising tents, engineering tents, disaster relief tents, summer tents, three-season tents, four-season tents, alpine tents and other types.
Secondly, the most important thing is to choose the placement platform, after the understanding of a number of platforms, the placement selected in the UC headlines and broadband two platforms to put, why choose to promote the outdoor tents in the UC headlines and broadband which?
First of all, I would like to highlight the characteristics of UC Headline.
Features:
1. ? Information flow ads, ads displayed in the UC browser, UC headlines, Sleipnir search, Ali Literature, etc.
2. ?500 million + users, based on Ali big data targeted audience
3. ? Detailed audience user statistics system, consumption amount, age, gender, region, stay time, etc.
4. ? The background can set their own region, audience age, gender
5. ? Open an account of 3600 yuan, according to the click charge, each click 0.5 yuan or so
Now UC headline has been acquired by Alibaba Group, Alibaba happens to be Taobao, Tmall e-commerce operations, and based on the 500 million people Ali big data directed audience on our outdoor tent promotion has a certain advantage, so we recommend the promotion of the UC headline.
It is important to analyze the consumption ability of the refinement of the user, age, gender, region, as we all know like outdoor people most of the people are young people as a carrier.
So in the choice of setting the orientation age: should be between 20-40 years old, Taobao Tmall has a certain crowd portrait of big data, from the big data can be derived from the demand for accurate users, directly recommend the product directly to the user who wants to buy. This will greatly enhance the conversion rate.
Gender: men and women should be added on
Region: with reference to Alibaba big data according to go out outdoor sports crowd portrait relatively more cities for directional placement
Consumption amount: 299-399 yuan of the mass group are able to accept the main
UC headline is to click on the charge, each click is 0.5 yuan, set every day. 1500 yuan that is, you can click 3,000 times a day.
If a set of tents retail price is 400 yuan, one-third of the profit of 150 yuan, which clicked 3,000 times, according to the minimum 5% conversion rate calculated transaction 150 sets of outdoor tents, that is, 150X150=22,500 yuan of revenue, every day to put 1,500 yuan in the advertising cost less the profit of the deposit is 21,000 yuan. Comprehensive calculation: a month of advertising and promotion fee is 45,000 yuan, the net income is 630,000 yuan.
Features of the recommended platform WidePoint.
Features:
1. Tencent's effect advertising system, the audience of 800 million QQ users
2. Ads are displayed in the QQ space, QQ chat dialog box, mobile QQ, QQ music, the bottom of the public number advertising space, at the same time, and many webmasters to cooperate with the cross-platform terminal drama and more traffic
3. The background can also be directed to put their own set of regions. Audience age
4. account from 50000, according to the click charge, each click 0.3 yuan
5. account address
Guangdotong is Tencent's platform, the enterprise business ads can be displayed in the Tencent QQ all position, the audience crowd 800 million users, even if directed to the region of directional crowd is also a considerable amount of traffic, so the comprehensive considerations The first thing you need to do is to get your hands on a new computer, and you'll be able to get it to work.
It is also important to analyze and refine the user's spending power, age, gender, region, and as we all know, most of the people who like the outdoors are young people as carriers.
So in the choice of setting orientation age: the same between 18-30 years old, whether elementary school students or high school students and even college, summer vacation has come, the organization of a variety of outdoor activities to participate in summer camps, and go to the group excursions, the beach, sea baths and so on, the necessary outdoor tents.
Gender: men and women should be added on
Region: with reference to the big data according to go out outdoor sports crowd relatively more city-based directional placement, such as Dalian, Liaoning, Qingdao, Shandong and other seaside cities as a directional area.
Consumption amount: 199-299 yuan of the mass of the group can accept the main
Guangdotcom is also to click on the charge, each click is 0.3 yuan, set 1800 yuan per day, that is, every day you can click on the 6000 times.
If the retail price of a set of tents is 300 yuan, one-third of the profit of 100 yuan, which clicked 6,000 times, according to the minimum conversion rate of 3% turnover of 180 sets of outdoor tents, that is, 100X180=18,000 yuan of revenue, 1800 yuan per day to put in the advertisement fee deducted from the profit of the deposit is 16,200 yuan. Comprehensive calculation: a month of advertising and promotion fee is 54,000 yuan, the net income is 486,000 yuan.
Thanks to the company's support for this campaign to put a month of 100,000 yuan advertising costs, by analyzing the data is expected to be a month of earnings is almost 1 million or so.
The above is the planning and placement of the preferred two new media platform plan analysis report, please the directors and leaders can adopt.