Through the epidemic period marketing change trends, real estate industry big data insights, we found that under the epidemic, the residential market demand for housing may be postponed to meet, but will not disappear. For this reason, Baidu empowers real estate with technology and proposes marketing solutions that are exclusive to the real estate industry.

For example, Evergrande's online campaign of "live viewing" has once again pushed online home buying to a new high. The promotion of the epidemic has made real estate advertisers attach more importance to the advantages of VR viewing, realizing "viewing without leaving home", which closely matches the needs of audience groups during the epidemic and solves the dilemma of users not being able to reach the scene. And users can directly enter the online sales office through the brand area to communicate with real estate companies.

Property business card - tailored to the real estate industry, the authority of the encyclopedia

Baidu encyclopedia in the minds of the majority of Internet users have a high degree of authority, companies also want to have their own positive exposure of information, especially the authority of the certified content, and many Internet users of the encyclopedia of the trust is much higher than that of other products, the property business card should be run to Baidu encyclopedia as a credibility endorsement of the long-lasting exposure of the property information, but also can be added to Baidu applets, videos, VCDs and other media. Join the Baidu small program, video, VR, telephone one-click dialing, massive pictures and so on, it is a very good benefit for the enterprise.

Search + information flow, people looking for information + information looking for people combination of strikes, comprehensive coverage of the intended population

For the upcoming sale of the project how to quickly enhance the visibility of the short term is a lot of real estate enterprises troubled by the problem, in order to solve the customer can not be physically present through the combination of search promotion and information flow pushed, the opening of the screen joint investment form to solve the problem of word of mouth dissemination by the limitations of the customers, the advantages of the project, intuitively embodied, so people can not leave their homes, the project can grasp all the information. All the information of the project can be grasped without going out of the house. The targeted push of information flow can find the target group more accurately, and the open-screen joint projection can catch the audience's eyeballs to the maximum extent. Thus, the brand and the project get full exposure, quickly occupy the user's mind, so that the epidemic is no longer a resistance to the development of the real estate industry.