On the official website of a "micro taxi" software, the website labeled "Driver Traffic Subsidy Program" and other activities, "logging in 15 days a month, online for eight hours, will subsidize the flow of 40 yuan! "
These are the first time I've seen a driver's traffic subsidy program.
For passengers, by using taxi software can also get benefits, some software companies for the first three times the use of the company's software passengers will also be rewarded, each single subsidy of 10 yuan phone bill. In April and May this year, the Hornet "cell phone taxi" launched "taxi to send the phone bill" unlimited activities - activities during the period, as long as the successful use of the Hornet taxi, the next day you can get a ten dollar The company's website has been updated with the latest information on the company's website, including its website.
The phenomenon of taxi software soliciting passengers is not only found in Shanghai. According to reports, the beginning of August, Guangdong taxi software wrestling completely into a white-hot state, "burning money" means extremely "crazy": passengers and drivers "heavy attack", award fees, Gifts, everything; there are also randomly selected lucky passengers, providing free car service, but also give water, lollipops and other small gifts; and even the launch of the August 31st success of the car call that sends 10 yuan fee activities, and unlimited number of times ......
Contrast the ride-sharing software company's "Burning money" approach, we can not help but wonder, how do they make a profit? "Rely on financing." An industry analyst told reporters bluntly, "Many investors nowadays are looking at this piece of profit, so taxi software companies will not lack of money." Undeniably, taxi software in a short period of time flocked to nothing more than the market capital to see the huge profits behind it. Many venture capital and even only a few minutes to talk to the taxi software companies immediately decided to invest money.
Currently in the taxi software market, a number of companies, including Tic-Tac, Express Taxi, Taxi Secret, Bumblebee, etc., have successfully obtained financing. Among them, taxi secret won tens of millions of dollars of financing from the China Broadband Industry Fund, Tic Tac was invested by Tencent 15 million U.S. dollars, Bumblebee was invested millions of dollars by Morningside Venture Capital, and fast taxi was invested 4 million U.S. dollars by Alibaba. "The 'zero-fee' and 'money-burning' model of taxi software is just the beginning, and the company's ultimate goal is to capture more market share." Cai Jianming, a researcher in the transportation industry at China Investment Consulting, pointed out to reporters that many taxi software companies hope to enhance their visibility through free services and grab market share as soon as possible, which in turn will bring them closer to consumers. To be used by consumers to form the habit of charging, the huge economic benefits will be revealed. At the same time, the software development company can earn revenue through advertising, information services and other channels to maintain normal operations.