Based on the three core technologies of cloud computing, cloud storage, and artificial intelligence, combined with Millward Brown's more than 10 years of experience in digital media research, modeling, and methodology, and based on customer demand, we have established an in-depth combination of technology and data application, and developed a series of target audience-focused digital advertising and media investment optimization solutions and tools for China's advertising market, relying on the SecondsPin data management platform (Moment Data Platform). Relying on the Moment Data Platform, we have designed a series of target audience-focused digital advertising and media investment optimization solutions and tools for the Chinese advertising market. China's first target audience-focused online advertising evaluation system. By tracking online advertising campaigns, AdMonitor provides audience analysis of reach and subsequent behavior, as well as accurately measuring the arrival rate, arrival frequency and iGRP (internet gross rating points) data of internet ads on target audiences, and profiling the characteristics of target audiences, thus providing a more effective ROI analysis for online advertising campaigns. The company also provides more effective ROI analysis and optimization recommendations for online advertising campaigns.
In 2013, AdMonitor upgraded and launched a brand new anomalous traffic detection module - SmartVerify, which establishes a series of anomalous traffic detection rules by following the IAB verification definitions and standards, and, at the same time, comprehensively formulates system thresholds and system parameters based on petabytes of historical data and industry data. At the same time, based on petabytes of historical data and industry data, SmartVerify comprehensively formulates system thresholds and Benchmarks, so as to achieve standardized and systematic verification of various forms of abnormal Internet advertising traffic.
AdMonitor SmartCapture, a smart screen capturing tool, can monitor and broadcast geographically targeted advertising campaigns and automatically refresh and screenshot abnormal traffic pages, synchronize monitoring and capture multiple pages, support display, video patches and other forms of advertisements, and support user-defined screen capturing rules, so as to provide true forensic evidence of abnormal traffic in Internet advertisements. Forensics. On April 8, 2013, advertising technology company Spike Systems announced the completion of the C round of $10 million financing. The financing was led by China Broadband Industry Fund (CBC), with participation from Redpoint Capital (Redpoint), KPCB and WPP Digital***.
Tian Shuning, Chairman of China Broadband Industry Fund, said, "Spike's big data processing capabilities and technological advantages lead the industry, and its cloud platform's ability to handle 100 billion ad requests per day enables big data to really hit the ground running and help companies solve the practical problems they encounter in marketing. Big data is changing the entire business community and the entire ecosystem of the new media advertising industry." October 24, 2011 BEIJING - Months of turbulence in global capital markets and the battering of China's conceptual stocks have not dampened investor enthusiasm. Recently, China's largest third-party Internet advertising effectiveness evaluation agency, Second Pin System, received a $20 million financing led by top international venture capital firm KPCBChina, with participation from Broadband Capital (CBC), Red Dot Capital and WPP Digital***. KPCBC partner Wei Zhou joined the board of directors. This is another milestone in the capitalization of Spike since its first round of funding in 2010.
William Chow, Partner at KPCB, commented on the investment, "As a market pioneer and leader, SecondSense has unlimited growth potential and competitive advantages through its massive data collection and processing algorithms as well as its unique technology, which actively promotes the establishment of industry standards. This investment continues KPCB's strategy of investing in the most valuable potential leaders in fast-growing markets and sectors. We are confident that Seconds will be an industry standard-bearer and grow to become a leader in its field."
KPCB, the world's largest venture capital fund, is known as "the venture capitalist that nurtures industry leaders" for its successful investments in Google, Amazon, Baidu and Alibaba. Seconds of unique technology and market positioning, as well as leading market share, is the real reason why KPCB threw an olive branch to seconds of the needle. SecondSense's data processing capabilities and difficult to catch up with the technological threshold, so that investors are excited. In 2009, Seca signed a cooperation agreement with Millward Brown, a leading global research company, to ****together for the Chinese market, provide customers with Internet advertising monitoring services and digital marketing series plan solutions, and provide services for advertisers and their media agencies, websites, media and other parties in the digital advertising industry chain.