E-commerce major is a comprehensive major involving many fields. With the rapid development of Internet technology and the transformation of traditional industries, e-commerce is more and more widely used in all walks of life. In the next few years, e-commerce majors still have good employment prospects.

Specifically, the employment direction of e-commerce major includes the following aspects:

Network marketing: mainly including online advertising, search engine marketing, e-mail marketing, social media marketing, etc. With the continuous development of internet technology, online marketing has become an important means for enterprises to publicize and promote products, so the demand for online marketing talents is increasing.

E-commerce platform operation: mainly including e-commerce platform operation, user operation, content operation, etc. With the continuous emergence and development of e-commerce platform, the operation of e-commerce platform has become a very important field, which needs professional personnel to manage and operate.

E-commerce logistics management: mainly including logistics distribution, warehousing management, logistics information management, etc.

According to the employment prospect and industry demand, the development trend of e-commerce specialty has the following aspects:

Personalized demand: With the constant change of consumer demand, personalized demand has gradually become the mainstream trend of e-commerce market. Therefore, the e-commerce platform that can provide personalized products and services will be more competitive.

Intelligent development: With the continuous development of artificial intelligence, big data and other technologies, intelligence has gradually become the mainstream trend of the e-commerce market. Therefore, the e-commerce platform that can improve the operation efficiency and optimize the user experience by using intelligent technology will have greater competitiveness.

Diversified operation: With the intensification of competition in e-commerce market, single operation can no longer meet the development needs of enterprises. Therefore, the e-commerce platform that can achieve diversified operations will be more competitive.