In fact, "fewer bright new books" is also a problem summarized in the data report of the annual meeting of brick-and-mortar bookstores in 2019. In the report at the time, it was mentioned that in the first half of 2019, the sales yards of physical bookstores increased slightly, and the varieties of listed new books declined significantly, of which the varieties of new books listed declined by 14.57% year-on-year.
In terms of the book market, the hotspot impact of the epidemic on the market this year is very significant. The new crown virus-related book sales rise, home isolation pull part of the program design books hot, social hotspots related to the civil code-related categories are also on the rise; due to the suspension of work and school, teaching aids test training book sales decline, home during the popular categories of children's books, family education, although the demand for a rise in a large number of sales to online, physical bookstores, the sales are still declining; in addition, the literary category Book sales also fell significantly.
According to the CICC data, the cultural and educational category occupies one-third of the sales market, however, the year-on-year decline in yards and oceans is also the highest, but also in fact also continued last year's trend, 2019 entity bookstore annual meeting Zhu Ying has said, "Literature and children's class listed new book varieties fell in the first place, to the future entity of the market has brought a hint of coolness. "
From the channel side, the data show that in the first half of the year, offline retail channels accounted for only one-third of the sales of physical bookstores, and the year-on-year decline was also the most serious, reaching 36.87%; the share of group-buying channels has exceeded the share of offline retail; and the pavilion with a quarter. In terms of pricing, the average pricing of books in the first half of this year was 33.72 yuan, in addition to science and technology, the rest of the categories of pricing have risen, of which the category of economic and management motivation rose the most, reaching 11.32%. Inventory, inventory yardage reached 10.995 billion, the age of the book more than three years of slow-moving inventory accounted for 15.09%.
While brick-and-mortar bookstores have been very much affected in their operations because of the epidemic, but now also with the epidemic gradually under control, some brick-and-mortar bookstores have launched initiatives to enrich their marketing tools, such as not only selling but also lending books; or operating book clubs locally, which have shifted to online discussions during the epidemic; and also launching a variety of discount promotions in line with the consumer vouchers issued by the local government. It is under the pressure of the epidemic, the physical bookstore began to shift to online, through the public number, community operation, short video and live with goods, to provide readers with online book purchase and home delivery service.